While most of the retail world sleeps, a new frontier of ecommerce is booming. World-class fulfilment and courier management solution, THG Fulfil is set to unveil the findings from a landmark data study at an exclusive open day on July 8.

The open day, sponsored by Libiao Robotics, is set to take place in one of Europe’s largest automated warehouses in Manchester, and reveal how late-night fulfilment is driving new customer acquisition and growth.

The study analyses nearly 40 million customer orders and reveals that brands with market-leading late-night, next-day delivery options are capturing a significant wave of first-time customers between 10pm and 1am. The data shows that for wellness and nutrition brands, a fifth (20%) of next-day delivery orders are placed between 10pm and 11pm come from new customers, a figure that rises to nearly a quarter (23%) between midnight and 1am. This highlights a critical window of opportunity for retailers to win business.

The open day will provide a deep dive into these findings, offering logistics and retail leaders a data-driven roadmap to turning fulfilment into a potent commercial strategy. It will also explore how a premium delivery proposition attracts higher-value customers.

In the US, THG Fulfil’s analysis shows that express delivery orders in the nutrition category have a 7% higher average order value (AOV) compared to standard delivery. This is supported by a delivery network that gets orders to US customers 96% faster than the 4.5-day industry benchmark.

THG Fulfil will also share the staggering results of its strategic upgrade program. In 2024, THG Fulfil upgraded 10 million orders to next-day delivery, free of charge. This investment led to upgraded beauty customers generating an 11% uplift in subsequent order value, delivering an impressive 10x return on investment.

Tom Killeen, COO, THG Ingenuity said: “At THG Fulfil, we’re democratising warehouse efficiency, allowing growing businesses to compete on a level playing field, no longer having to make the choice between affordability and innovation. At our open day, we will not only demonstrate how this technology works, but also present the hard data that shows why automation is so critical for enhancing the customer experience and unlocking revenue.

Attendees will also have the opportunity to tour one of the largest Autostore facilities in the world and obtain a first look at THG Fulfil’s new ultra-compact plug-and-play warehouse automation system. Created by Autostore, Pio is capable of reducing warehouse labour requirements by up to 80%. Attendees will also hear from industry experts in an insightful panel discussion. Spaces are limited. More information and registration details can be found here.