Resource Type: Reports
Tag: Studios
Tag: Creative content
REPORT
The State of Marketing 2026
As a marketing leader, the pressure to deliver immediate results while simultaneously future proofing your brand has never been more intense. Yesterday’s strategies are obsolete, replaced by a new focus on creating personalised and authentic customer connections. This shift to an “Authenticity Revolution” is not a fleeting trend but change in how brands must operate to survive and thrive. Fuelled by the exponential growth of AI, success now depends on balancing technological power with genuine human connection.
Resource Type: Reports
REPORT
The State of Marketing 2026
As a marketing leader, the pressure to deliver immediate results while simultaneously future proofing your brand has never been more intense. Yesterday’s strategies are obsolete, replaced by a new focus on creating personalised and authentic customer connections. This shift to an “Authenticity Revolution” is not a fleeting trend but change in how brands must operate to survive and thrive. Fuelled by the exponential growth of AI, success now depends on balancing technological power with genuine human connection.
This white paper provides a strategic outlook for 2026, exploring four key pillar:
1. The AI Co-Pilot: AI is no longer a tool for automation; it is a creative partner. It is about augmenting human creativity to deliver hyper-personalised content at a scale previously unimaginable.
2. The Video Paradox: Video content reigns supreme, yet it is pulled in two directions. The market demands both momentary, sub-10-second hooks to capture fleeting attention and immersive, long-form narratives to build deep, lasting brand affinity.
3. The Rise of Authentic Communities: The era of the celebrity mega-influencer is giving way to the power of authentic voices. Trust is now placed in niche influencers and, most importantly, in user-generated content from everyday consumers. Brand loyalty is no longer bought; it is earned through shared values and co-creation.
4. The Seamless Path to Purchase: Discovery and purchase are now a single, fluid moment, occurring within social feeds and hybrid retail environments. Success requires creating “full funnel” content that is both engaging and instantly shoppable.