Resource Type: Blogs
Tag: Studios
Tag: Creative content
Tag: Travel & Leisure
BLOG
The Experience Economy: How to Sell a Feeling, Not Just a Flight
In today’s travel market, a flight is no longer just a flight, and a hotel room is more than just a place to sleep. Modern travellers, particularly Millennials and Gen Z, are driven by a desire for memorable experiences over material possessions. This fundamental shift has given rise to the ‘Experience Economy’. Where the memory of the experience itself becomes the product. For travel and leisure brands, this means the key to winning bookings is no longer just about price or convenience; it’s about selling a feeling.
September 23, 2025
Resource Type: Blogs
BLOG
The Experience Economy: How to Sell a Feeling, Not Just a Flight
In today’s travel market, a flight is no longer just a flight, and a hotel room is more than just a place to sleep. Modern travellers, particularly Millennials and Gen Z, are driven by a desire for memorable experiences over material possessions. This fundamental shift has given rise to the ‘Experience Economy’. Where the memory of the experience itself becomes the product. For travel and leisure brands, this means the key to winning bookings is no longer just about price or convenience; it’s about selling a feeling.
September 23, 2025
The challenge is clear: how can you sell an experience to someone who has never been there? How do you create an emotional connection that inspires them to book? This is where experiential marketing becomes a travel brand’s most powerful tool. It’s about creating an immersive and authentic preview of the destination, allowing potential customers to ‘try before they buy’.
From Passive Browsing to Active Experiencing
Traditionally, travel marketing has relied on scenic shots and glossy brochures. While beautiful, these are passive. In a crowded digital landscape, you need to do more than just show a destination; you need to let people feel it. This is where THG Studios excels. We turn passive interest into active desire by creating content that connects and converts.
We create insight-driven, authentic, and stand-out content that builds a genuine connection with your audience. By leveraging cutting-edge technology like virtual production, we can transport your customers to any destination without them ever leaving their homes. Imagine allowing a potential guest to stand on a virtual balcony of their hotel room, watching the sunset over the ocean, or to feel the buzz of a city street during a vibrant festival. This is not just watching a video; it’s a simulated experience that creates a powerful emotional pull.
Creating Content That Travels
In the age of social media, the most effective marketing content is that which your audience shares for you. Immersive experiences are inherently shareable. By creating emotionally resonant and visually stunning content, you don’t just reach your target audience; you empower them to become your brand ambassadors.
At THG Studios, we specialise in creating scalable content that works across every channel, from social-first campaigns to in-destination digital experiences. We combine bold brand storytelling with innovative production technology to give our clients the power to outshine the competition. Our approach is data-driven, ensuring that every piece of creative is optimised to perform, turning moments into momentum and driving measurable ROI.
The future of travel marketing is experiential. To stay ahead in a competitive landscape, brands must evolve from selling services to selling experiences. They must create content that doesn’t just show a destination but makes you feel it.