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Customer experience

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Internationalisation

In-house vs. 3PL Ecommerce Fulfilment: Deciphering the Logistics Puzzle

As businesses grow, the need to scale operations efficiently means that a strategic decision must be made: will operations be run in-house or by a third-party logistics (3PL) provider?

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Customer experience

Blog

Beauty Ecommerce Fulfillment: Essential Factors in Selecting the Ideal 3PL Partner

For ambitious beauty brands, selecting and switching 3PL providers is not a decision to take lightly. Here, we explore the key factors to consider when choosing a specialist cosmetics fulfillment solution that will enable ongoing success.

April 2, 2024

9 mins read

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Customer experience

Blog

Internationalisation

In-house vs. 3PL Ecommerce Fulfilment: Deciphering the Logistics Puzzle

As businesses grow, the need to scale operations efficiently means that a strategic decision must be made: will operations be run in-house or by a third-party logistics (3PL) provider?

March 28, 2024

8 mins read

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Blog

Retail

Shoptalk US 2024: Highlights from Las Vegas

Following this year's Shoptalk US event in Las Vegas, THG Ingenuity share the top takeaways from the talks and discussions by the top retailers and brands from across the world. Read on to find out more.

March 27, 2024

6 mins read

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Digital transformation

Blog

What is Ingenuity Commerce?

Discover who we are and how we can help your brand accelerate growth and amplify its global reach with our complete commerce solution.

February 27, 2024

5 mins read

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Customer experience

Blog

Retail

How to Reduce Cart Abandonment

Few things can be more frustrating for online brands than consumers putting products in their digital baskets only to not complete the purchase later on. Read on to discover why shoppers abandon their carts and what to do about it.

February 22, 2024

6 mins read

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Blog

Retail

The Impact of Brand Collaborations and Limited-Edition Products

60% of consumers are driven to purchase through a fear of missing out, and brands are capitalizing on this by incorporating brand collaborations and limited-edition products into their go-to-market strategy. Explore just how such initiatives can impact brand awareness and performance here.

February 1, 2024

6 mins read

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Customer experience

Blog

Retail

How to Improve Your Online Retail Customer Experience

An effective retail customer experience strategy drives engagement, repeat sales and customer loyalty. Learn what it is and how to achieve it in our essential guide.

January 24, 2024

6 mins read

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Customer experience

Retail

Top Tips to Improve Customer Delivery Experience

With delivery and returns charges emerging as a hot topic of conversation between brands and consumers, we take a look into the expectations and realities of the delivery experience from speed of delivery to tracking capabilities and more.

January 16, 2024

4 mins read

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Blog

Retail

Five Ways a DTC Model Can Drive Brand Growth

From helping to build a closer relationship with shoppers to paving the way for more agile operations, a direct-to-consumer (DTC) strategy can be instrumental in growing your brand. Continue reading to discover how DTC can accelerate your brand’s journey.

January 10, 2024

4 mins read

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Blog

Retail

Six Ways DTC Brands Can Leverage First-Party Data

As consumer interactions on digital and ecommerce channels increase, brands are more and more aware of just how important data is. Read on to discover how to harness the power of data through DTC channels.

January 4, 2024

6 mins read

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Customer experience

Digital transformation

Blog

Customer Journey Mapping as a Driver for Customer-Centric Success

When striving for customer-centric success, creating a customer journey map is an effective strategy to implement. Known for its benefits like deeper customer understanding, data-driven decisions, and cross-functional collaboration, it’s a visualization tool you can learn more about in this article.

December 14, 2023

5 mins read

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FMCG

Blog

How To Ring in the Profits with These Seven Christmas Marketing Tactics

Turn seasonal shoppers into loyal customers with these tried-and-tested Christmas marketing tactics. From festive branding to exclusive holiday promotions and personalized touches, start implementing them to boost your sales for lasting impact and win over your customers.

November 23, 2023

5 mins read

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