Blog

How To Ring in the Profits with These Seven Christmas Marketing Tactics

Turn seasonal shoppers into loyal customers with these tried-and-tested Christmas marketing tactics. From festive branding to exclusive holiday promotions and personalized touches, start implementing them to boost your sales for lasting impact and win over your customers.

How FMCG Brands Can Deliver a Positive Customer Experience Through a Direct-To-Consumer Model

As more consumers pivot to online shopping, FMCG brands are increasingly exploring a shift to a DTC model. Discover the key challenges they face in our new blog post.

The Rise of the Subscription Model in the FMCG Industry

The UK subscription box market is expected to reach £1.8 billion by 2025, up 34.7% from 2020. As consumers increasingly seek value, quality, variety and convenience, more brands from the FMCG sector are giving the subscription model a go. Discover more about their experiences in our article.

How Can FMCG Enterprises Achieve Global Regulatory Compliance?

In the FMCG industry, compliance is key. But in a changing regulatory landscape, how can FMCG brands stay ahead? Learn how to achieve global regulatory compliance in our guide.

Striking the Perfect Balance: Global Brand Expansion and the Art of Localization

Navigating scaling your FMCG business internationally can be challenging. Learn how adapting your product or service to local markets can help your brand find success on the international stage in this article.

A Post-Black Friday Guide: Six Tactics to Drive Consumer Loyalty and Long-Term Acquisition

For brands, Black Friday and Cyber Week mark one of the biggest sales opportunities in the year. But it is the period after the event that is your chance to drive loyalty, boost retention and win long-term business gains. Download our free guide to your post-Black Friday strategy to learn how.

Driving FMCG Success: The Impact of Scaling First-Party Data

Cost efficiency, control over data, and improved supply chain management are just a few of the benefits of scaling first-party data as an FMCG brand. Learn how to drive FMCG success by leveraging your DTC channel in this article.

How DTC Can Fuel NPD for Your FMCG Business

Direct-to-consumer (DTC) is pivotal for new product development (NPD), offering vital insights, first-party data, and agility for your FMCG brand. Find out how expanding your DTC presence can help your FMCG business innovate better.

Seven Strategies to Increase Average Order Value in Your FMCG Business

Boosting average order value in FMCG is essential. Strategies like cross-selling, bundling, and personalized recommendations can help the bottom line of your business. Learn what strategies will help you excel in the industry.

How to Optimize the DTC Beauty Buyer's Journey

From awareness through to purchase and post-purchase delight, every step of the beauty buyer’s journey is an opportunity to create a lasting impression. Learn how to optimize your shopper’s journey in our guide for beauty brands.

The Growth and Opportunity of Pet Wellness for Pet Care Brands

The pet wellness industry offers growth and challenges. To succeed in this dynamic space, brands must innovate, comply with regulations, and build consumer trust. Find out more in this article.

Discovering Synergies Amongst Paradoxes: Findings from The Future of Commerce 2023

Ingenuity’s The Future of Commerce 2023 saw brand owners, thought leaders and industry innovators take to the stage to share their insights and explore the opportunities that lie ahead for brands in the years to come. From AI to community building, hear the key takeaways from this year’s event.