Skip to main content

Your digital commerce blog

Some amorphous blue and purple blobs illuminating a black background with a slight gradient of blue in the far left

Featured article

look fantastic shopper

Blogs

Beauty

FMCG

Customer Journey Mapping as a Driver for Customer-Centric Success

When striving for customer-centric success, creating a customer journey map is an effective strategy to implement.

 

Known for its benefits like deeper customer understanding, data-driven decisions, and cross-functional collaboration, it’s a visualization tool you can learn more about in this article.

Read more
THG Ingenuity exhibition stand at Shoptalk US 2024. Team standing in front of stand featuring Williams Racing F1 car

Blogs

Retail

Shoptalk US 2024: Highlights from Las Vegas

Following this year's Shoptalk US event in Las Vegas, THG Ingenuity share the top takeaways from the talks and discussions by the top retailers and brands from across the world. Read on to find out more. 

Published

March 27, 2024

Read more
look fantastic shopper

Blogs

Beauty

FMCG

Customer Journey Mapping as a Driver for Customer-Centric Success

When striving for customer-centric success, creating a customer journey map is an effective strategy to implement.

 

Known for its benefits like deeper customer understanding, data-driven decisions, and cross-functional collaboration, it’s a visualization tool you can learn more about in this article.

Published

February 6, 2024

5 min read
Read more
Superman limited edition products

Blogs

Retail

Beauty

FMCG

The Impact of Brand Collaborations and Limited-Edition Products

60% of consumers are driven to purchase through a fear of missing out, and brands are capitalizing on this by incorporating brand collaborations and limited-edition products into their go-to-market strategy.

 

Explore just how such initiatives can impact brand awareness and performance here.

Published

February 1, 2024

Read more
Aerial view of container ship sailing under a bridge

Blogs

Internationalization

Top Tips to Improve Customer Delivery Experience

With delivery and returns charges emerging as a hot topic of conversation between brands and consumers, we take a look into the expectations and realities of the delivery experience from speed of delivery to tracking capabilities and more.

Published

January 16, 2024

5 min read
Read more
A woman and a man discussing business tasks in front of a blackboard with sticky notes

Blogs

Digital transformation

How Performance Marketing Drives Growth and Success

In the dynamic, ever-changing world of ecommerce, a brand's growth and success hinge on its ability to reach potential customers effectively, convert them, and foster a lasting relationship. Key to this equation is a marketing strategy that's not only efficient, but targeted and flexible too.

Enter performance marketing – a transformative approach that allows ecommerce businesses to drive traffic, boost conversions, and amplify return on investment (ROI) while maintaining absolute control over their marketing spend.

In this article, let's look at what performance marketing is and why it’s so important for ecommerce brands in 2023 and beyond. Alongside this, we explore how THG Ingenuity’s digital services can help you embrace the power of performance marketing for channel execution and full-funnel conversion. 

Published

January 10, 2024

5 min read
Read more

Blogs

Retail

Five Ways a DTC Model Can Drive Brand Growth

From helping to build a closer relationship with shoppers to paving the way for more agile operations, a direct-to-consumer (DTC) strategy can be instrumental in growing your brand. Continue reading to discover how DTC can accelerate your brand’s journey. 

Published

January 10, 2024

Read more

Blogs

Retail

Six Ways DTC Brands Can Leverage First-Party Data

As consumer interactions on digital and ecommerce channels increase, brands are more and more aware of just how important data is.

 

Read on to discover how to harness the power of data through DTC channels.

Published

January 4, 2024

6 min read
Read more

Get in touch

Accelerate your journey to growth with THG Ingenuity today

Contact us