With the explosive growth of platforms like TikTok Shop, where in-app purchases are redefining the customer journey, many brands are asking a critical question: is a dedicated website still relevant? This article explores the evolving role of your digital storefront in the age of social commerce, examining how to strategically balance immediate, impulse-driven sales with long-term brand building and customer loyalty. Discover why the answer isn’t about choosing one over the other, but about creating a powerful, integrated digital ecosystem.

Automation promises a future of seamless efficiency in logistics, with gleaming robots and data-driven perfection. Yet, beneath this seductive vision lie significant, often unspoken, challenges that can erode ROI and impact agility. This piece delves into the "Achilles' Heel" of automation, revealing the hidden hurdles no one talks about until it's too late, and how to overcome them for true optimisation.

Why Visual Brand Distinction Matters — In Store and Online 

In today's crowded food & beverage market, standing out is no longer just about packaging on shelf, it’s about content that connects attention both in store and on social feeds.

THG Studios redefines holiday campaigns, combining human creativity with AI to deliver captivating content. Discover how our award-winning expertise helps brands connect deeply, cut through noise, and achieve record-breaking results this Christmas.

In today's competitive market, a complex customer journey loses revenue. Brands that thrive understand that simplification is the key. It’s not just about better service—it's a direct catalyst for profitable growth. Here’s how to simplify the path from click to convert and win loyal customers.

For too long, retailers have believed they must sacrifice service to cut costs. It's time to bust that myth. Discover how to make small, incremental improvements that significantly reduce operational expenses and create loyal customers who keep coming back.

In a chaotic mix of platforms and shifting expectations, relying on a single channel is a recipe for failure. We've identified the four critical channels that will make or break your brand's growth. Discover the new model for ecommerce success.

Your automation provider is telling you about the robots, but what are they leaving out? As an experienced automation distributor and operator, we've seen firsthand how uncommunicated details about software, scalability, and long-term fees can turn a dream investment into a costly lesson. We’re pulling back the curtain to show you what’s really beyond the bots.

The platforms have changed, the algorithms have shifted, but one thing remains true. Content that people return to, wins.

In the competitive world of ecommerce, guessing about performance is a luxury no brand can afford. If you’re asked to prove the ROI of every pound or dollar spent, but the link between your short-term efforts and long-term value feels unclear, you’re not alone.

Is AI an existential threat to human creativity, or the greatest creative enabler we've ever seen? As ever, the truth sits somewhere in between.

At THG Fulfil, we optimize every step of the batch picking process to drive maximum efficiency, accuracy, and scalability in ecommerce fulfillment. In this blog, discover how our data-driven approach, advanced batching algorithms, and real-time system modeling help streamline operations, improve order accuracy, and support rapid business growth — all while delivering a seamless customer experience.