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Blogs

Retail

Six Ways DTC Brands Can Leverage First-Party Data

As consumer interactions on digital and ecommerce channels increase, brands are more and more aware of just how important data is.

 

Read on to discover how to harness the power of data through DTC channels.

Published January 4, 2024

6 min read
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Blogs

FMCG

The Rise of the Subscription Model in the FMCG Industry

The UK subscription box market is expected to reach £1.8 billion by 2025, up 34.7% from 2020. As consumers increasingly seek value, quality, variety and convenience, more brands from the FMCG sector are giving the subscription model a go.

 

Discover more about their experiences in our article.

Published November 14, 2023

5 min read
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Blogs

FMCG

How DTC Can Fuel NPD for Your FMCG Business

Direct-to-consumer (DTC) is pivotal for new product development (NPD), offering vital insights, first-party data, and agility for your FMCG brand. Find out how expanding your DTC presence can help your FMCG business innovate better.

Published October 23, 2023

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Blogs

Beauty

Customer experience

Digital transformation

How to Optimize the DTC Beauty Consumer's Journey

From awareness through to purchase and post-purchase delight, every step of the customer's journey offers an opportunity to create a lasting impression.

 

But rather than adopting a general approach, consumers in a specific vertical require a specific approach – and direct-to-consumer (DTC) beauty shoppers are no exception.

 

In this article, we explore some effective strategies to enhance your DTC beauty customer’s journey.

Published October 12, 2023

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