Our 1am next-day cut-off delivery time is key to delivering on our obsession with the end customer. The faster that we can make the order-to-delivery process, and the more consistent and accurate we can deliver against the fulfillment promise, the more customers are likely to shop with us online.
Find out how we do it in this article.
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Few things can be more frustrating for online brands than consumers putting products in their digital baskets only to not complete the purchase later on. Read on to discover why shoppers abandon their carts and what to do about it.
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When striving for customer-centric success, creating a customer journey map is an effective strategy to implement.
Known for its benefits like deeper customer understanding, data-driven decisions, and cross-functional collaboration, it’s a visualization tool you can learn more about in this article.
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60% of consumers are driven to purchase through a fear of missing out, and brands are capitalizing on this by incorporating brand collaborations and limited-edition products into their go-to-market strategy.
Explore just how such initiatives can impact brand awareness and performance here.
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An effective retail customer experience strategy drives engagement, repeat sales and customer loyalty. Learn what it is and how to achieve it in our essential guide.
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With delivery and returns charges emerging as a hot topic of conversation between brands and consumers, we take a look into the expectations and realities of the delivery experience from speed of delivery to tracking capabilities and more.
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In the dynamic, ever-changing world of ecommerce, a brand's growth and success hinge on its ability to reach potential customers effectively, convert them, and foster a lasting relationship. Key to this equation is a marketing strategy that's not only efficient, but targeted and flexible too.
Enter performance marketing – a transformative approach that allows ecommerce businesses to drive traffic, boost conversions, and amplify return on investment (ROI) while maintaining absolute control over their marketing spend.
In this article, let's look at what performance marketing is and why it’s so important for ecommerce brands in 2023 and beyond. Alongside this, we explore how THG Ingenuity’s digital services can help you embrace the power of performance marketing for channel execution and full-funnel conversion.
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From helping to build a closer relationship with shoppers to paving the way for more agile operations, a direct-to-consumer (DTC) strategy can be instrumental in growing your brand. Continue reading to discover how DTC can accelerate your brand’s journey.
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As consumer interactions on digital and ecommerce channels increase, brands are more and more aware of just how important data is.
Read on to discover how to harness the power of data through DTC channels.
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In the FMCG industry, compliance is key. But in a changing regulatory landscape, how can FMCG brands stay ahead?
Learn how to achieve global regulatory compliance in our guide.
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As more consumers pivot to online shopping, FMCG brands are increasingly exploring a shift to a DTC model. Discover the key challenges they face here.
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The UK subscription box market is expected to reach £1.8 billion by 2025, up 34.7% from 2020. As consumers increasingly seek value, quality, variety and convenience, more brands from the FMCG sector are giving the subscription model a go.
Discover more about their experiences in our article.
Blogs
In the FMCG industry, compliance is key. But in a changing regulatory landscape, how can FMCG brands stay ahead? Learn how to achieve global regulatory compliance in our guide.
