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FMCG

Digital transformation

The Future of FMCG: Embracing DTC Without Disrupting Physical Retail

Navigating today’s FMCG landscape involves embracing DTC while preserving physical retail relationships.

 

Find out what guarantees a successful co-existence of digital and physical, aside from data-driven insights and open communication, in this article. 

Published October 3, 2023

3 min read
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Blogs

Customer experience

Retail

Brand Authenticity: Why It Matters and How to Build It

In a crowded market, ecommerce businesses must do all they can to stand out against the competition – brand authenticity is key to achieving it.

 

Discover why a genuine brand is essential for market differentiation here.

Published September 26, 2023

4 min read
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Blogs

Retail

Four Ecommerce Merchandising Strategies that Drive Retail Growth

Ecommerce is a thriving and dynamic realm where businesses strive to capture the attention of online shoppers. 

Effective ecommerce merchandising, the art and science of presenting products in an appealing and strategic manner, is all but essential in creating brand differentiation and driving success. But as ecommerce continues to evolve, so do the demands and expectations of consumers.

To stay ahead of the curve, businesses must adopt innovative and data-driven approaches to merchandising that resonate with the ever-changing preferences of their target audience.

 

In this article, we explore four essential ecommerce merchandising strategies that drive retail growth, from personalization and data collection to product sequencing and grouping. 

Published September 12, 2023

4 min read
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Blogs

Digital transformation

Customer experience

Boosting Customer Engagement: The Power of Email Automation

Email automation has a profound impact on customer engagement. Learn how it drives personalized interactions, saves time and resources, and increases sales and traffic, and discover how you can harness its power in this article.

Published September 4, 2023

4 min read
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Blogs

Digital transformation

Five Tactics to Attract Organic Traffic to Your Ecommerce Website

Attracting organic traffic to your ecommerce website involves producing dynamic and high-quality content, optimizing it for SEO and mobile devices, and using social media to improve visibility. Find out how you can use organic traffic to grow your business below. 

Published August 31, 2023

5 min read
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Blogs

Digital transformation

Retail

How a Consumer Behavior Analysis Can Elevate Your Retail Ecommerce Strategy

Hidden deep within your data is a trove of consumer insights; insights that, when analyzed, can drive business changes that deliver a wealth of benefits for your retail ecommerce brand. A consumer behavior analysis is the key to uncovering these insights.

 

By analyzing your consumer behavior, you can build a deeper understanding of your shoppers. This understanding can then inform data-driven actions that can elevate your retail strategy.

 

Discover the transformative benefits a consumer behavior analysis can reveal here. 

Published August 29, 2023

5 min read
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Blogs

Retail

How Can Loyalty Schemes Drive Brand Success?

An exemplary loyalty scheme can take your business from being satisfactory to the industry leader. This happens when your brand has loyal customers that bring repeat business. Read on to learn how establishing a loyalty program can help with that. 

Published August 8, 2023

4 min read
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