Your digital commerce blog

From awareness through to purchase and post-purchase delight, every step of the customer's journey offers an opportunity to create a lasting impression.

But rather than adopting a general approach, consumers in a specific vertical require a specific approach – and direct-to-consumer (DTC) beauty shoppers are no exception.

In this article, we explore some effective strategies to enhance your DTC beauty customer’s journey.

The pet wellness industry offers growth and challenges. To succeed in this dynamic space, brands must innovate, comply with regulations, and build consumer trust. Find out more in this article.

Across two days, THG Ingenuity was joined on stage by thought leaders, brand owners and cutting-edge innovators to explore the dynamic landscape of commerce and unveil the transformative opportunities that lie ahead.  

This was The Future of Commerce 2023.

Navigating today’s FMCG landscape involves embracing DTC while preserving physical retail relationships.

Find out what guarantees a successful co-existence of digital and physical, aside from data-driven insights and open communication, in this article. 

In a crowded market, ecommerce businesses must do all they can to stand out against the competition – brand authenticity is key to achieving it.

Discover why a genuine brand is essential for market differentiation here.

The next five years bring a host of new challenges for online brands, from changing consumer preferences to increased cyberthreats.

Discover what lies ahead for your ecommerce brand – and how to prepare for them – in our article.

Ecommerce is a thriving and dynamic realm where businesses strive to capture the attention of online shoppers. 

Effective ecommerce merchandising, the art and science of presenting products in an appealing and strategic manner, is all but essential in creating brand differentiation and driving success. But as ecommerce continues to evolve, so do the demands and expectations of consumers.

To stay ahead of the curve, businesses must adopt innovative and data-driven approaches to merchandising that resonate with the ever-changing preferences of their target audience.

In this article, we explore four essential ecommerce merchandising strategies that drive retail growth, from personalization and data collection to product sequencing and grouping. 

Email automation has a profound impact on customer engagement. Learn how it drives personalized interactions, saves time and resources, and increases sales and traffic, and discover how you can harness its power in this article.

Attracting organic traffic to your ecommerce website involves producing dynamic and high-quality content, optimizing it for SEO and mobile devices, and using social media to improve visibility. Find out how you can use organic traffic to grow your business below. 

Hidden deep within your data is a trove of consumer insights; insights that, when analyzed, can drive business changes that deliver a wealth of benefits for your retail ecommerce brand. A consumer behavior analysis is the key to uncovering these insights.

By analyzing your consumer behavior, you can build a deeper understanding of your shoppers. This understanding can then inform data-driven actions that can elevate your retail strategy.

Discover the transformative benefits a consumer behavior analysis can reveal here. 

Circular fashion helps retail businesses minimize waste, maximize resource efficiency, and promote sustainable efforts throughout the lifecycle of a garment. Learn how adopting this strategy can help you thrive in the competitive retail market.

A customer retention strategy is designed to cultivate loyalty and contribute to sustained business growth. Find out how you can use it to create a loyal customer base that drives success in this article.