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Blogs

New UK Regulations Impose Media and Promotional Restrictions on HFSS Products

Over the last ten years the prevalence of severe obesity has increased substantially in the UK. As a result, the UK government has imposed new restrictions governing the promotion and placement of high in fat, sugar and salt (HFSS) food that will come into place in October 2022.

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Blogs

The Power of Influencer Marketing

The widespread use of social commerce, the prevalence of mobile and the growing demand for video and digital content have fueled the surge of influencer marketing. As brands explore how to effectively reach today's consumers, we explore the power of influencer marketing.

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Blogs

Key Consumer Trends for Easter 2022

This Easter, consumers are keen to return to their pre-pandemic holiday traditions and have large in-person celebrations with their friends and family.

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Blogs

Digital Transformation: Spotlight on Retail

The COVID-19 pandemic has deeply transformed the retail industry over the last two years, creating new challenges but also unexpected opportunities for retailers.

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Blogs

Good for Me, Good for the Planet: Consumer Trends in FMCG

In this piece we explore the rising consumer interest in health and sustainability and how FMCG companies and brands can capitalize on these trends.  

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Blogs

How an Omnichannel Strategy Can Pave the Way to Retail Success

Offering a compelling omnichannel experience is now a must for retail brands to grow and thrive in an increasingly competitive market. Many retail executives have had to change their top priorities, leading them to move their investments towards a digital-first and omnichannel go-to-market model.

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Blogs

Five Retail Trends to Watch in 2022

Far-reaching omnichannel. Powerful DTC expansion. Innovative technological partnerships. Fast returns. The changing role of brick-and-mortar stores. Read on to learn all about the key retail trends for 2022 in our blog.

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Blogs

How Personalization Can Help Your Beauty Brand Differentiate

The demand for personalization has spiked in recent years, not just in how brands communicate but in the products they offer. Discover how personalization can help your beauty brand differentiate here, plus how THG Ingenuity helped drive personalization success for luxury fragrance brand Creed.

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Blogs

DTC and the Benefits of a Single Service Provider

We explore the benefits of working with a single DTC partner and look at how THG Ingenuity end-to-end ecommerce solution helped boost online beauty retailer Cult Beauty’s performance.

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Blogs

How Can FMCG Brands Overcome the Challenges of Moving to a Direct-to-consumer Model?

As more consumers pivot to online shopping, FMCG brands are increasingly exploring a shift to a DTC model. Discover the key challenges they face in our new post.

Blogs

Five Ways Beauty Brands Can Differentiate Themselves in 2022

Looking to make your beauty business stand out from the competition? Read on to discover five strategies to differentiate your brand this year. 

Blogs

How the Changing Landscape of Retail is Driving Growth of DTC

In our latest post, we look at the rise of DTC and why brands are increasingly adopting this model to meet evolving consumer needs and expectations.