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How FMCG Brands Can Deliver a Positive Customer Experience Through a Direct-To-Consumer Model

As more consumers pivot to online shopping, FMCG brands are increasingly exploring a shift to a DTC model. Discover the key challenges they face here.

Published: November 15, 2023
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Blogs

The Rise of the Subscription Model in the FMCG Industry

The UK subscription box market is expected to reach £1.8 billion by 2025, up 34.7% from 2020. As consumers increasingly seek value, quality, variety and convenience, more brands from the FMCG sector are giving the subscription model a go.

 

Discover more about their experiences in our article.

Author: Celeste Rivas, Anastasia Hamurari Reading time: 5 min read Published: November 14, 2023
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Blogs

How Can FMCG Enterprises Achieve Global Regulatory Compliance?

In the FMCG industry, compliance is key. But in a changing regulatory landscape, how can FMCG brands stay ahead? Learn how to achieve global regulatory compliance in our guide.

Author: Elliot Taylor Published: November 13, 2023
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Blogs

Striking the Perfect Balance: Global Brand Expansion and the Art of Localization

Navigating scaling your FMCG business internationally can be challenging.

 

Learn how adapting your product or service to local markets can help your brand find success on the international stage in this article.

Author: Isabel Murphy Reading time: 6 mins Published: November 7, 2023
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Blogs

A Post-Black Friday Guide: Six Tactics to Drive Consumer Loyalty and Long-Term Acquisition

Black Friday is one of the busiest sales events of the year for brands. But while it has its rewards, it's the period immediately after the peak shopping season that also offers immense opportunities for growth and long-term gains.

 

Download our guide to learn how to capitalize on yours.

Author: Josh Ellwood Published: November 3, 2023
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Blogs

Driving FMCG Success: The Impact of Scaling First-Party Data

Cost efficiency, control over data, and improved supply chain management are just a few of the benefits of scaling first-party data as an FMCG brand. Learn how to drive FMCG success by leveraging your DTC channel in this article.

Author: Anastasia Hamurari Published: October 26, 2023
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Blogs

How DTC Can Fuel NPD for Your FMCG Business

Direct-to-consumer (DTC) is pivotal for new product development (NPD), offering vital insights, first-party data, and agility for your FMCG brand. Find out how expanding your DTC presence can help your FMCG business innovate better.

Author: Devina Patel Published: October 23, 2023
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Blogs

Seven Strategies to Increase Average Order Value in Your FMCG Business

Boosting average order value in FMCG is essential. Strategies like cross-selling, bundling, and personalized recommendations can help the bottom line of your business. Learn what strategies will help you excel in the industry.

Author: Anastasia Hamurari Published: October 13, 2023
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Blogs

How to Optimize the DTC Beauty Consumer's Journey

From awareness through to purchase and post-purchase delight, every step of the customer's journey offers an opportunity to create a lasting impression.

 

But rather than adopting a general approach, consumers in a specific vertical require a specific approach – and direct-to-consumer (DTC) beauty shoppers are no exception.

 

In this article, we explore some effective strategies to enhance your DTC beauty customer’s journey.

Author: Anastasia Hamurari Published: October 12, 2023
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Blogs

The Growth and Opportunity of Pet Wellness for Pet Care Brands

The pet wellness industry offers growth and challenges. To succeed in this dynamic space, brands must innovate, comply with regulations, and build consumer trust. Find out more in this article.

Author: Anastasia Hamurari Reading time: 4 min read Published: October 6, 2023
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Blogs

Discovering Synergies Amongst Paradoxes: Findings from The Future of Commerce 2023

Across two days, THG Ingenuity was joined on stage by thought leaders, brand owners and cutting-edge innovators to explore the dynamic landscape of commerce and unveil the transformative opportunities that lie ahead.  

This was The Future of Commerce 2023.

Author: Catz Thompson Reading time: 6 min read Published: October 4, 2023
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Blogs

The Future of FMCG: Embracing DTC Without Disrupting Physical Retail

Navigating today’s FMCG landscape involves embracing DTC while preserving physical retail relationships.

 

Find out what guarantees a successful co-existence of digital and physical, aside from data-driven insights and open communication, in this article. 

Author: Anastasia Hamurari Reading time: 3 min read Published: October 3, 2023
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