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Blogs

Digital transformation

How to Navigate the Phase Out of Third-Party Cookies Through DTC

By 2024, brands will lose their ability to leverage key consumer data with the likes of Apple and Google phasing out their support to third-party cookies. A direct-to-consumer approach is a solution many are turning to for navigating a cookie-less world. Discover why and the potential of DTC here.

Published March 31, 2023

4 min read
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Blogs

Retail

What is the Direct-to-Consumer Opportunity in the US?

DTC ecommerce sales for established brands are set to account for over three times more than digitally native brands in 2024. Learn more about the consumer trends and challenges brands should consider when exploring the DTC opportunity in the US. 

Published March 7, 2023

4 min read
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Blogs

Customer experience

Retail

How Brands Can Adapt to the Cost-of-Living Crisis

The cost-of-living crisis is defining much of 2023 so far, but the impact is not just on consumers. As consumers shift spending patterns to seek value-for-money and practical purchases, brands too are feeling the effects. Learn more about these changing buyer habits and how brands can adapt here.

Published February 13, 2023

4 min read
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Blogs

Digital transformation

What is DTC?

Direct-to-consumer (DTC) commerce has become a key channel for big and small businesses alike to connect more closely with consumers and grow their operations. If you are new to the DTC world, read all about this model here.

Published November 30, 2022

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Blogs

Retail

Digital transformation

How the Fashion Industry is Embracing Digital Transformation

With the global fashion industry set to earn revenues of $1tn in 2025, how is this growth being fueled by digital transformation? And where are fashion brands investing to secure their place in a world where consumers are increasingly drawn to immersive digital experiences?

Published October 26, 2022

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Blogs

Retail

Five Ways to Delight Your Customers Online This Christmas

As the end-of-the-year shopping rush nears, finding ways to please your customers is key to driving sales and meeting targets. Discover our top strategies to give your customers a positive online shopping experience during the holidays and ensure they remember your brand after Christmas has passed.

Published October 18, 2022

4 min read
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Blogs

Digital transformation

Ten Tips for Peak Season Performance

THG Ingenuity experts share their top tips to accelerate ecommerce performance during Black Friday and Christmas. From planning for seasonal changes to ensuring you always have a plan B, our experts help you prepare effectively for the last – and most important – months of the year.

Published October 14, 2022

7 min read
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