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Resource Type: Blogs


A Practical Guide to Digital Commerce

Think you know digital commerce? In this guide, we look at what digital commerce is, why it’s important and how your brand can benefit. Get our insights here.

July 14, 2023

Katie Riley

As businesses navigate the currents of change in the modern world, digital commerce has risen to be a key player in transforming the way brands operate.

It's not just a buzzword or a trend – digital commerce is now a staple of successful business strategies.

If you're looking to compete and thrive in this digital age, your business needs to adopt and optimize digital strategies. 

In this guide, we’ll provide you with an in-depth understanding of exactly what digital commerce is, why it’s important and how it can help grow your business, foster customer loyalty and enhance your brand's reach.

What is digital commerce?

Digital commerce refers to the buying and selling of goods, services and information over the internet.

It involves conducting business transactions electronically, without requiring physical interactions between buyers and sellers.

Digital commerce encompasses a wide range of activities, including online retail stores, online marketplaces, digital banking and payment systems, online auctions, and digital supply chain management. 

Digital commerce vs ecommerce: What's the difference?

Digital commerce and ecommerce are often used interchangeably. However, there are some slight differences between the two.

Both digital commerce and ecommerce refer to the sale of goods and services online. However, ecommerce refers to the process of conducting commercial transactions electronically online.

Digital commerce, on the other hand, is a broader term that goes beyond simply encompassing the sale and purchase of products and services online.

The term also includes digital interactions, experiences and transactions that go beyond traditional ecommerce, with particular emphasis on the use of digital technologies and platforms. Examples of this include social commerce, a DTC website or even online marketplaces such as eBay.

Person holding smartphone and credit card

Why is digital commerce important?

Digital commerce is essential for modern brands. In an increasingly digital age, it helps brands achieve global reach, increase convenience for consumers, provider greater accessibility, become more cost efficient, increase revenue and more.

Let’s take a deep dive into a few ways that digital commerce can help you brand grow. 

Unlock a global audience with digital commerce

Part of digital commerce’s value lies in its ability to break down geographical barriers.

No longer are businesses confined to their local markets. With digital commerce, you can reach audiences around the globe in just a few clicks.

From customizing marketing campaigns to suit local trends, to offering multilingual support and special deals tailored to specific regions, digital commerce helps you to unlock new growth opportunities and achieve global reach.

Expanding your business to international markets can seem daunting. But with the right strategy in place, it can be an effective growth strategy.

Our digital services support globalization, with localized international expansion through tailored marketing campaigns nuanced to the market, multilingual support and region-specific promotions.

With THG Ingenuity, you can capitalize on the global reach of online platforms and connect with consumers worldwide.


Data-driven insights with digital commerce-driven analytics

Digital commerce is a strategic tool that fosters sustainable business growth.

With data-driven insights, you can deepen your understanding of your customers' needs, habits and preferences. You can use these insights to refine your offerings and enhance the overall shopping experience, encouraging increased sales and fostering a more loyal customer base.

You can also leverage real-time analytics to monitor the effectiveness of your strategies and make necessary adjustments.

For instance, you can track customer behavior to identify popular products, peak shopping times and common browsing patterns, and drive effective marketing spend in response.

These insights can inform your future strategies, from product development to marketing campaigns, helping you stay one step ahead of the competition.

Ingenuity’s robust technology platform empowers brands to use data-driven insights to optimize strategies and target specific customer segments.

With advanced analytics and customer behaviour tracking, your brand can continually refine strategies, enhancing your customer experience and fostering sustainable growth.


Embrace digital commerce for personalization that differentiates

Digital commerce can be leveraged through a wide array of online channels – including social media, online marketplaces, your own brand's website and even mobile apps.

Each of these platforms offers opportunities to enhance your brand's visibility, reach a wider audience and engage customers in a meaningful way. But it's not just about having a presence on these platforms – it's about using them effectively.

That means creating personalized, seamless experiences that build trust and encourage loyalty among your customers.

It involves tactics like integrating customer reviews and feedback, working with relevant influencers in your category to boost advocacy and sharing regular value-driven content that can help establish your brand as a reliable source in your industry.

With our expertise in personalization, Ingenuity facilitates a multichannel approach that ensures consistent messaging across all platforms.

With our integrated system, you can establish credibility and stand out in the market by combining social proofs, influencer marketing and engaging content highly focused and relevant to your target audience.


Enhance business operations with digital commerce 

Digital commerce offers a level of scalability like never before.

From improving cost efficiency and effective inventory management to enhancing supply chain visibility, digital commerce can streamline various aspects of your business.

And as your business grows, your digital commerce strategy can grow with it. This enables you to reach an ever-expanding customer base, manage resources more efficiently and adapt to new markets.

Offering improved cost efficiency, effective inventory management and enhanced supply chain visibility – digital commerce is a valuable tool in your arsenal.

With THG Ingenuity, your brand can expand your operations and achieve exponential growth.

Ingenuity's global operations network delivers localized experiences, solves cross-border complexity, and leverages network capacity and efficiency. With such capabilities, you can stay agile, scale their operations to meet growing demands and maintain customer satisfaction.

When it comes to success, digital commerce is no longer an option but a necessity for businesses that aim to grow, reach a larger audience and stay competitive in today's fast-paced digital world.

With a well-planned and effectively executed digital commerce strategy, you can amplify your brand's presence, boost customer loyalty and accelerate your business's growth.

So, take the leap into the digital commerce world and set your business on the path to success.

With THG Ingenuity’s comprehensive digital commerce solutions, you can revolutionize your operations, reach out to global customers and stay competitive in an increasingly digital world.  Don't wait – get in touch today.

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