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The path to global growth is now paved with marketplaces, but not all lead to profit. A scattergun approach is a recipe for failure; strategic selection is paramount. This article provides the framework for aligning your brand's unique needs with the right platform capabilities, ensuring your expansion is both powerful and profitable.

During peak trading, the line between record revenue and a damaged reputation is measured in just milliseconds. Flawless technical performance isn't a luxury; it's the foundation of success. This article details THG Ingenuity's proven engineering strategy, from rigorous load testing to real-time security, ensuring our partners conquer their critical moments.

TikTok Shop has quietly become one of the most powerful forces in beauty retail. 

During last year’s Black Friday, it generated over £79 million in sales and hosted more than 30,000 livestreams, proving that live selling has moved from side experiment to central strategy. 

Beauty brands were among the first to see its potential because no other format lets them demonstrate, educate and connect with audiences in real time. But the opportunity is now far bigger than driving impulse purchases. Live selling has evolved into a place where brand storytelling, product discovery and purchase happen in the same moment. 

Brands are in a ‘consumer attention’ era, where competition is fierce, and to make an impact you need more than just visibility. Brands need to create authentic consumer moments that matter. In a world where consumers are constantly bombarded with noise, simply having a brand isn’t enough. Consumers want experiences and moments that make them feel something real. That’s where brand activation comes in.

The United States and Canadian governments have been engaged in a tariff-based trade dispute since November 2024, when President Trump first imposed a 25 percent import tariff on all Canadian and Mexican imports.

This article explores the strategic and economic implications of the recent repeal of Canada’s retaliatory tariffs on U.S.-origin goods, examining how this shift impacts cross-border commerce, ecommerce exporters, and logistics operators.

Unlock brand growth by understanding consumer behaviour. This article shows how creative insights drive data-driven creative and a powerful content strategy. Build emotional connections, not just clicks, to foster lasting loyalty and measurable revenue. Move beyond metrics to meaningful, sustainable success.

Black Friday traffic is coming, but will it convert? A leaky checkout costs more than just a sale, it costs you growth. Before the peak hits, here are 5 essential checkout strategies that will turn abandoned carts into revenue and secure every last sale.

If there’s one word dominating every marketing and procurement conversation in the F&B sector right now, it’s efficiency. 
With 2026 budgets under pressure, and many teams facing either cuts or static spend for 2026/27, the challenge isn’t just how to stretch budgets further. It’s how to keep delivering standout campaigns, new product launches, and always-on brand storytelling without compromising on creativity or results.

In a challenging market, ‘vanilla content’ isn't enough. We believe that scientific creativity, driven by a deep understanding of data, empowers bold and innovative brand content creation. 

Discover how our approach, from concept to activation, delivers demonstrable ROI and sustainable growth for your brand.

With Checkout by THG Fulfil, you can expand into 200+ markets with confidence. Our Checkout-as-a-Service platform takes care of compliance, local payments, fraud protection, and full landed cost calculations, so you can focus on growth.

Gen Z commands over £360 billion in global fashion spend, yet their path to purchase is fundamentally different. This generation blurs discovery, inspiration, and buying into a single scroll, demanding content that's culturally relevant and platform-native. Traditional campaigns can't keep up with the lightning speed of TikTok trends and Instagram Reels. To win Gen Z's attention and drive sales, brands need digital fashion content creation that is insight-led, fast, and purpose-built for each channel.

Struggling to capture the attention of Millennial and Gen Z foodies? These digital-native consumers have a new set of rules, prioritising authentic connection over traditional advertising. Discover the data-driven strategies and creative approaches needed to bridge the great divide and turn fleeting trends into lasting loyalty.