In the competitive world of ecommerce, guessing about performance is a luxury no brand can afford. If you’re asked to prove the ROI of every pound or dollar spent, but the link between your short-term efforts and long-term value feels unclear, you’re not alone. The secret to sustainable growth isn’t about spending more, it’s about understanding more.

THG Studios’ Brand Health solution provides the data-driven clarity you need to stop guessing, start growing, and begin dominating your market.  

The Modern Marketing Maze

The modern marketing landscape is a complex maze of challenges including: 

• Proving ROI across a fragmented channel, and at times agency ecosystem.  Marketeers are under constant pressure to justify budgets and spend throughout the funnel, when traditional metrics like last-click attribution fail to capture the full story. This makes it near impossible to prove the long-term value of your brand-building activities.
• Tech integrations and complexities. Martech (marketing technology) stacks are supposed to provide answers but instead often create a tangled web of disconnected data. With so many siloed solutions, getting a single, unified view of performance can feel like an insurmountable task.
• Customer insight. We’re told customer data is invaluable, but only if you’re able to use it effectively. Without the right tools to translate that data into actionable insights, personalising the customer experience and using the data to make strategic decisions can be a constant challenge.  
• Audience fragmentation. Today’s customer is everywhere, on social media, using AI tools, search engines, streaming services and more. This fragmentation can make it difficult to track the customer journey holistically and understand how different touchpoints influence their decisions.  

From Complexity to Clarity

At THG Studios, we provide the solution to cut through this complexity in order to unlock sustainable brand growth. Our brand health solution addresses these challenges by providing a comprehensive, unified picture of your brand performance, providing businesses with actionable insights that drive long-term brand equity, customer loyalty, and sustainable growth. 

Our brand health solution includes:

• Industry-leading brand tracking: to consolidate your view of fragmented audiences across channels and global markets  
• Deep consumer insights: to translate raw data into powerful personas, enabling true personalisation  
• Key driver analysis: to pinpoint what truly motivates consumers, giving you the ‘why’ behind the ‘what’
• Principal component analysis: to uncover hidden opportunities for brand growth and market disruption
• Core brand perception insights: for confident, decision-making that is backed by robust data. Insights are accessible anytime, anywhere, through a simple, easy-to-use interface 

The Path to Sustainable Brand Growth

The proof is in the performance. LOOKFANTASTIC utilised our brand health solution to pivot their strategy. By rebalancing spend to prioritise long-term brand building, they achieved a 22% growth in brand search demand, a 2% increase in new customer volume and a 1% increase in revenue. They did this without increasing their total budget, proving the power of data-driven decision-making.

In today’s fast-paced retail landscape, success isn’t an accident – it's a strategy. A holistic, data-driven approach to brand health is the single most critical tool for solving your biggest marketing challenges and achieving long-term growth.