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Blogs

Beauty

Customer experience

The Omnichannel Experience in Beauty

Offering omnichannel experiences has become a must for beauty brands. At the 2022 Beauty Trends and Innovations Conference, THG Ingenuity explained how an omnichannel strategy is key to driving growth, increasing conversions and enhancing the customer journey. 

Published October 12, 2022

4 min read
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Blogs

Customer experience

Four Tips to Reduce Demand on Customer Service

Having great customer care is vital for a positive shopping experience. But if your buyers need to constantly contact your brand with questions, it can quickly turn into a costly and time-consuming part of your business. Read on to find out how to minimize the need for customer support interactions.

Published September 22, 2022

4 min read
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Blogs

Customer experience

How the Right Fraud Detection Strategy Can Improve Customer Experience

Today, consumers have high expectations when it comes to online shopping, and offering a secure shopping environment, from first click to checkout, is crucial to deliver a positive customer experience. Learn what shoppers expect from ecommerce brands and what you can do to support them.

Published September 22, 2022

3 min read
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Blogs

Customer experience

Online Fraud: What is a Chargeback and How to Fight It

As ecommerce becomes the shopping channel of choice for a growing number of consumers across the world, the risk of online fraud for businesses has been on the rise. In this post, we discuss the impact of illegitimate chargebacks on businesses and how THG Ingenuity can help.

Published September 16, 2022

4 min read
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Blogs

Internationalization

Customer experience

Going Global with Your Ecommerce Fulfillment Strategy: A Quick Guide

The accelerated growth of ecommerce has opened the doors to reaching international audiences and markets more easily than ever before. Fulfillment is a crucial aspect of any brand’s successful global journey, but it can be a complex issue to sort. Read our guide to get it right.

Published September 9, 2022

10 min read
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Blogs

Beauty

Digital transformation

Three Key Digital Trends For Beauty Brands

The pandemic forced beauty brands to adapt their business models in response to changing consumer behavior and expectations, updating the ways in which they interact with customers across digital platforms. Here are our top three digital marketing trends we think beauty brands need to consider. 

Published September 5, 2022

3 min read
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Blogs

Retail

How Retailers Can Fight Back: Preventing Refund Fraud

COVID-19 lockdowns kept millions of global consumers at home, causing online sales to explode. Whilst this was good news for digital retailers, the rise in ecommerce activity drew parallels with an increased risk of online fraud, which in the UK grew by a third last year. Read to learn more. 

Published September 5, 2022

3 min read
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Blogs

Digital transformation

The Resilience Of The DTC Model

Discover the key takeaways from our keynote talk at FUTR Europe 2022, where we explored the resilience of the direct-to-consumer (DTC) model in driving success for ecommerce brands.

Published July 11, 2022

3 min read
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Blogs

FMCG

Three Ways For FMCG Brands To Win At Omnichannel

The explosion of ecommerce and the growth of digital technologies have revolutionized the FMCG sector. Here are three of our top recommendations for what FMCG brands should focus on when launching and evolving an omnichannel approach.

Published July 6, 2022

4 min read
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Blogs

FMCG

FMCG Categories to Watch in 2022

The pandemic altered consumer shopping habits within the FMCG sector. But now that the world is returning to some semblance of pre-pandemic normality, will the shopping habits go back to normal?

Published June 23, 2022

3 min read
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Blogs

FMCG

Customer Centricity: How FMCG Brands Can Get It Right

In this fast-changing and increasingly competitive landscape, FMCG brands are taking on a digital transformation are also embedding a customer-centric strategy across the digital consumer journey to connect with their customer on an individual level.

Published June 17, 2022

3 min read
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