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In 2021, Cult Beauty successfully migrated to THG Ingenuity's e-commerce platform, unlocking significant performance gains. Discover how the British beauty retailer transformed its digital operations and boosted results through a seamless re-platforming journey.

This Infographic explores the rise of DTC ecommerce driven by consumer demand for more connected, personalised brand experiences. 

This infographic explores the power of online marketplaces in global ecommerce, with sales projected to reach $8.3 trillion by 2025.

With high competition and rapid developments online, how do brands navigate their new, predominantly digital roles and take advantage of the new ways to reach and engage with customers authentically? 

With ecommerce technology opening a world of opportunities for businesses, brands can now reach consumers anywhere. Our guide gives you the tools to start your global journey with confidence.

As Gen Z’s spending power grows, retailers are increasingly looking to understand this rising consumer demographic and find ways to better connect with it. Discover more about what drives these digitally native, pragmatic consumers and what they expect from brands in our latest report.

Global expansion should be a growth accelerator - not a complexity tax. Yet many DTC brands find themselves managing a tangled web of regional partners, platforms, and providers as they scale internationally. What starts as local flexibility quickly becomes operational drag. This is the hidden cost of a decentralised global strategy and why leading brands are rethinking how they scale.

The EU is preparing to remove the 150 EUR customs duty exemption as early as 2026, replacing it with a flat fee per shipment. Discover what this means for ecommerce businesses, supply chains and fulfilment strategies, and explore potential alternatives including EU based fulfilment.

Once your brand has mastered pricing, language and market fit, the next challenge in global expansion is operational. Successful localisation does not end at checkout; it lives and breathes through fulfilment, logistics, channel strategy and customer experience after purchase. 

For beauty and nutrition brands, where product integrity, delivery speed and consistency define reputation, fulfilment strategy can make or break your international performance. In this second article of THG Ingenuity’s localisation series, we explore how leaders can design fulfilment and channel ecosystems that balance customer experience, cost efficiency and brand control. 

THG Ingenuity helped wellness brand Vital Proteins amplify their feature on ITV's This Morning, driving a 1,026% spike in sales compared to the previous day. Discover how we turned exposure into performance in our latest case study.

Following a rapid 10-week site migration to THG Ingenuity's complete ecommerce platform, Cult Beauty saw a significant rise in average order value, a 30% jump in conversion rates, and faster page load times.

The beauty retailer’s new digital platform proved its mettle during the high-pressure Black Friday sales, effortlessly handling a massive influx of customers.

Curious to see how THG Ingenuity could fuel your brand’s growth? Explore the infographic below.

In 2020, premium skincare brand ELEMIS partnered with THG Ingenuity to rapidly scale its DTC expansion. The result? A five-year digital roadmap delivered in just 10 months, with 16 sites launched across Europe and APAC. 

Key highlights include:
 

The addition of Evri, Geekplus, Zencargo and THG Fulfil as sponsors underscores the importance of fulfilment and final-mile delivery in the instantly shoppable future of fashion.

Adam Mandelstam joins as Executive Creative Director and Rob Sanderson as Group Creative Director to enhance creative and brand experience capabilities.

The landmark fashion experience will transform a traditional runway into the world’s first AI-driven immersive, shoppable catwalk.