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Resource Type: Webinars


The Profitable Paradox: How DTC Delivers Tangible Gains & Intangible Value for FMCG Brands

Boost your FMCG brand with DTC. This webinar reveals why DTC is essential, how it goes beyond sales (think stronger loyalty and data!), and features Coca-Cola's DTC experience. Learn how to implement DTC with expert guidance & actionable tips in this webinar. 

March 7, 2024

45 mins

Paul Cusick, Senior Manager - Digital, eCommerce & D2C, Coca-Cola Europacific Partners

Valerio Costabile, Client Partner - THG Ingenuity

During the webinar, our key speakers will discuss the following:

• Unveiling the "Profitable Paradox": Explore the dual value proposition of DTC – not just increased revenue, but also deeper customer insights, brand loyalty, and agility.

• Coca-Cola's DTC journey: Get exclusive insights. Learn about their challenges, successes, and how DTC benefited them beyond sales.

• Expert insights & best practices: Gain valuable knowledge about different DTC models for FMCG brands, key implementation considerations, and maximizing performance through data.

• Live Q&A: Got questions? Our speakers are ready to answer them in an interactive session at the end.

• Key takeaways & resources: Leave with actionable insights and resources to jumpstart your DTC journey.

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This session may contain strong language.