From Runway to Reality: THG Studios Welcomes Key Fulfilment Partners

THG Studios, the award-winning creative marketing agency, today announced logistics and fulfilment leaders, Evri, Geekplus, Zencargo and THG Fulfil as key sponsors for its World’s First AI-Driven Immersive, Shoppable Catwalk. Their sponsorship of the landmark fashion event highlights the critical importance of the post-purchase experience in the future of ecommerce, where the journey from runway to reality must be seamless.

Taking place on 26 February 2026, the event will make every look on the catwalk instantly shoppable, demonstrating a new era of retail. The support from these industry-leading sponsors, whose expertise spans final-mile delivery, warehouse robotics, courier management and freight, validates the event’s core message: in a world of instant commerce, a brand’s relationship with its customer is defined by the speed, reliability, and transparency of its fulfilment.

The event brings together innovators from across the entire ecommerce ecosystem to champion a holistic view of the customer journey. While the event showcases the buy now moment, the sponsorship of Evri, Geekplus, Zencargo, and THG Fulfil puts a necessary spotlight on the crucial ‘what happens next’, from warehouse logistics and freight forwarding to the final-mile delivery that completes the customer experience.

Hannah Pym, Chief Brand and Marketing Officer, THG Ingenuity, said: “Having industry leaders like Evri, Geekplus, Zencargo and our own THG Fulfil join us is a significant endorsement of our vision for the future of commerce. This event is about more than a shoppable runway; it’s a forum for the future, and that future depends on a flawless end-to-end customer journey.”

Echoing the importance of the post-purchase journey, David Saenz, Chief Commercial Officer, Evri Group, commented: “We’re delighted to partner with THG Studios to support this futuristic moment. Innovation in ecommerce doesn’t stop on the catwalk, and a great customer journey doesn’t end at the checkout. The ‘final mile’ delivery plays a crucial role in brand experience and Evri is a leader in innovations that make the final mile faster, smarter and more convenient for consumers.”

Simon Houghton, Director of Sales – Northern Europe, Geekplus EMEA, explained the critical role of warehouse robotics and automation: “For retailers, particularly in the fashion sector, automation is increasingly critical to safeguarding speed, accuracy, and cost efficiency amid more volatile demand. This event provides a compelling opportunity to see these capabilities in action, as Geekplus robots operate within the show environment alongside top models. Our participation in this event highlights both the real-world impact of our robotics and the continued momentum of our partnership with THG Fulfil, where our solutions are already driving automation across high-volume fulfilment.”

Focusing on data and visibility, Richard Fattal, Co-Founder and CEO, Zencargo, added: “Retail is changing fast, defined by speed, volatility, and rising customer expectations. At Zencargo, we help retailers stay in control of their supply chains, combining global freight forwarding expertise with AI to turn fragmented logistics data into real-time intelligence from origin to delivery. We’re excited to support an event that brings ‘runway to reality’ to life and highlights the importance of supply chain visibility in delivering a great customer experience.”

The World’s First AI-Driven Immersive, Shoppable Catwalk will unite leaders from retail, technology, and the creator community to explore the future of commerce. 

For more information or to reserve your seat, click here.