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Blogs

Customer experience

Beauty

How Personalization Can Help Your Beauty Brand Differentiate

The demand for personalization has spiked in recent years, not just in how brands communicate but in the products they offer. Discover how personalization can help your beauty brand differentiate here, plus how THG Ingenuity helped drive personalization success for luxury fragrance brand Creed.

Published February 21, 2022

4 min read
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Blogs

Beauty

Digital transformation

DTC and the Benefits of a Single Service Provider

We explore the benefits of working with a single DTC partner and look at how THG Ingenuity end-to-end ecommerce solution helped boost online beauty retailer Cult Beauty’s performance.

Published February 3, 2022

3 min read
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International City At Night

Blogs

Internationalization

What is Internationalization?

Despite being widely used as a strategy for business growth, internationalization is often confused with globalization. Find out the differences between the two in our new post.  

Published June 9, 2021

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Skincare products on multicoloured background

Blogs

Beauty Search Trends: Ingredients in the Spotlight

As online beauty consumers grow increasingly savvy about the components of their skincare products, brands need to make sure they are taking note about the changing behaviors and preferences of their target audiences and respond accordingly.

Published February 22, 2021

5 min read
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