Your digital commerce blog

The demand for personalization has spiked in recent years, not just in how brands communicate but in the products they offer. Discover how personalization can help your beauty brand differentiate here, plus how THG Ingenuity helped drive personalization success for luxury fragrance brand Creed.

We explore the benefits of working with a single DTC partner and look at how THG Ingenuity end-to-end ecommerce solution helped boost online beauty retailer Cult Beauty’s performance.

As more consumers pivot to online shopping, FMCG brands are increasingly exploring a shift to a DTC model. Discover the key challenges they face in our new post.

Looking to make your beauty business stand out from the competition? Read on to discover five strategies to differentiate your brand this year. 

In our latest post, we look at the rise of DTC and why brands are increasingly adopting this model to meet evolving consumer needs and expectations. 

As part of our partnership with user-generated content platform for ecommerce StoryStream, we look at the best ways to create a personal connection with your customers through your digital channels.

Acquiring and retaining overseas customers is a complex task. Learn how localization, personalization and influencer marketing can enable businesses to grow internationally.

In this blog, we explore the different approaches to global logistics, explain the importance of an effective fulfillment network, and detail the requirements for seamless cross-border commerce.

Despite being widely used as a strategy for business growth, internationalization is often confused with globalization. Find out the differences between the two in our new post.  

As online beauty consumers grow increasingly savvy about the components of their skincare products, brands need to make sure they are taking note about the changing behaviors and preferences of their target audiences and respond accordingly.