BLOG
Key Consumer Trends for Easter 2022
This Easter, consumers are keen to return to their pre-pandemic holiday traditions and have large in-person celebrations with their friends and family.
April 05, 2022
4 mins read
Giulia Gallo
For brands, Easter is a key event in the sales calendar. Food, chocolate, decorations, little luxuries – the holiday is a valuable opportunity to drive revenue.
With consumers set to spend $20.8 billion , we look at the key consumers trends you need to know for Easter 2022.
1. Offering personalized products and experiences. With the acceleration of online shopping and the increasing demand for personalized products and experiences, many retailers are giving customers the chance to order Easter items online with printed messages or packaging. Many also offer shoppers the possibility to create their own Easter baskets by selecting their preferred products, leading to higher customer satisfaction and engagement.
2. Implementing a localized strategy. Consumers have different traditions across the world when it comes to Easter food, gifts and events. Hence, it is crucial for brands to understand the cultural differences between audiences and tailor their offerings accordingly. For example, in France, people usually exchange bunnies, chocolate and eggs, whilst in Germany the tradition is for parents to give their children Easter baskets filled with toys, chocolate eggs and candy.
3. Leveraging first-party data. As more consumers shop online, ecommerce brands can use first-party consumer data to write personalized Easter emails and messages to drive higher customer engagement and loyalty. Brands can also use this data to offer personalized group discounts to loyal customers.
A return to pre-pandemic traditions
This Easter, consumers are keen to return to their pre-pandemic holiday traditions and have large in-person celebrations with their friends and family.
Most consumers are looking to gather at home, with only 7% saying they plan to eat and drink in restaurants or bars.
Food remains a holiday highlight
Research shows that consumers are willing to increase their spending on food and gifts to make this holiday even more memorable. For example, about 80% of US consumers are planning on celebrating Easter, and it’s expected that they will spend a combined $21 billion doing so this year.As more consumers are planning in-person gatherings compared to last year, food is projected to emerge as the largest spending category, with an average spend of $53.61 per person.
This is followed by an average spend of $28 on gifts and $27 on clothing. Similarly, one third of people will buy Easter decorations for their homes this year.
37% of consumers are expected to buy Easter eggs and products online from a range of retailers such as Hotel Chocolat, with 18% of them getting their orders delivered to their homes, and 18% picking up their shopping in-store.
FMCG
Blog
Recommended Blogs
Customer experience
Blog
Beauty Ecommerce Fulfillment: Essential Factors in Selecting the Ideal 3PL Partner
For ambitious beauty brands, selecting and switching 3PL providers is not a decision to take lightly. Here, we explore the key factors to consider when choosing a specialist cosmetics fulfillment solution that will enable ongoing success.
April 2, 2024
9 mins read
Customer experience
Blog
Internationalisation
In-house vs. 3PL Ecommerce Fulfilment: Deciphering the Logistics Puzzle
As businesses grow, the need to scale operations efficiently means that a strategic decision must be made: will operations be run in-house or by a third-party logistics (3PL) provider?
March 28, 2024
8 mins read
Blog
Retail
Shoptalk US 2024: Highlights from Las Vegas
Following this year's Shoptalk US event in Las Vegas, THG Ingenuity share the top takeaways from the talks and discussions by the top retailers and brands from across the world. Read on to find out more.
March 27, 2024
6 mins read