In today's crowded food & beverage market, standing out is no longer just about packaging on shelf, it’s about content that connects attention both in store and on social feeds. Brands face two simultaneous pressures: 

• Retail Cut Through: Your product must gain consideration on shelf. 
• Scroll Sliding: Your creative needs to stop the thumb mid-scroll. 

At both touch points, brand identity and creative impact must align. Inconsistency risks audience confusion with bland visuals left eroding emotional and commercial resonance. 

Insight-Driven, Social-First Creative That Converts 

Successful food & beverage brands use insight-led creative to inform visuals with purpose. We apply our deep expertise in Food & Beverage to: 

Tap into audience behaviour and cultural preferences. 

Deliver social-first motion and static content with strong visual language to translate onto shelf maintaining a consistent brand experience. 

Scale content that is both engaging and measurable.  

The Power of Scalable, High-Quality Production 

Brand consistency across campaigns requires fast, repeatable content creation. We’ve been exploring how to improve the efficiency of our content production with brands and have created the following solutions:   

State-of-the-art production facilities offering over 135,000 sq.ft of shoot space, enabling high-volume photography, videography, and set build, including a state-of-the-art kitchen where we produce UGC, editorial and original content features.   

A unified production workflow tied directly into Creative Force technology, which cuts quality control revisions by 98% and takes assets from camera to PIM in under 24 hours.  

Virtual production screen and AI capabilities, offering brands the opportunity to experience improved production efficiencies and elevated creative output.  

This combination means food and beverage brands can rapidly produce retail-grade, social-first creative assets without compromising on creative quality or brand identity.  

Toblerone’s Festive Pivot 

For Christmas 2023, Toblerone launched a ‘Never Square’ brand world anchored in a new, personalised advent calendar. THG Studios delivered: 

• Creative direction that honoured the brand’s heritage while injecting a playful, and festive tone for the campaign. 
• Production of a flexible asset library that showcased multiple product flavours, packaging formats, and product stories within a cohesive visual narrative. 

The result? The advent calendar sold out in 5 days, exceeding all Christmas campaign targets and demonstrating the impact in aligning physical and digital identities across the brand.  

Read the case study here – https://www.thgingenuity.com/resources/case-studies/toblerone  

To stand out on the shelf and in the feed, food and beverage marketers must embrace insight-driven branding, social-first creative, and scalable production workflows. At THG Studios we bring these capabilities together and help brands like Toblerone, Holland & Barratt and Swizzels own their moment in both retail and social spaces. 

Discover how we can help your F&B brand stand out across retail and digital campaigns, by getting in touch below.