Direct-to-consumer: The benefits for the FMCG sector
FMCG companies are rethinking how they interact with consumers in an evolving digital environment that puts direct to-consumer channels in the spotlight.
The COVID-19 pandemic has significantly changed the way consumers shop and interact with brands, shaping new expectations and priorities. Today, they increasingly demand seamless and multichannel digital experiences as well as more personal interactions with brands.
In response to these changing shopping habits, established FMCG companies are now focusing on creating or expanding their DTC channels to capture first-hand customer data and offer a superior and personalized online experience.
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