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Myprotein products launched in Japan

Resource Type: Infographics


Myprotein’s £1M to £125M journey with localized NPD

Explore how Myprotein, a British sports nutrition brand, conquered the Japanese market in just six years and became the #1 foreign brand in the category. Learn their secrets to cultural adaptation and international success here.

March 4, 2024

2 min read

Anastasia Hamurari, Lily Branagan

March 4, 2024

2 min read

By Anastasia Hamurari, Lily Branagan

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