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Scale and Save: How FMCG Brands Can Follow Coca-Cola’s DTC Lead
This infographic explores how FMCG brands can win with DTC, inspired by Coca-Cola's success.
May 21, 2024
This infographic explores how FMCG brands can win with DTC, inspired by Coca-Cola's success.
May 21, 2024
Infographics
Cult Beauty successfully migrated to THG Ingenuity's ecommerce platform in 2021, which brought about a large number of gains for the British beauty retailer. Read on to learn how Cult Beauty transformed as a business after completing the process of re-platforming.
Infographics
This infographic explores how FMCG brands can win with DTC, inspired by Coca-Cola's success.
Infographics
This infographic explores how you can reach new audiences, drive conversions, and build a community on one of the world's most engaging platforms – TikTok – through TikTok Shop.
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Explore how Myprotein, a British sports nutrition brand, conquered the Japanese market in just six years and became the #1 foreign brand in the category. Learn their secrets to cultural adaptation and international success here.
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Explore the retail trends that will define brand success in 2024 and beyond. Our infographic outlines the trends, events and opportunities that will shape the retail landscape in the months ahead.
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FMCG brands embracing direct-to-consumer (DTC) face distinctive challenges and opportunities. Learn how to achieve digital success through prioritizing technology, operations, and marketing to navigate this shift effectively in this infographic.
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Learn five key strategies your FMCG brand needs to adopt to excel in the omnichannel landscape. Check the infographic below for insights on appealing to convenience- and personalization-focused consumers.
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Vital Proteins, a wellness brand, experienced a remarkable 1,026% boost in sales after partnering with THG Ingenuity to leverage their appearance on ITV's This Morning. Discover the details behind this success in our latest infographic.
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Food supplement and wellness brand Bimuno partnered with THG Ingenuity to increase its direct-to-consumer (DTC) presence. Learn how the company doubled its subscription rates with THG Ingenuity within five months of launching on the THG Ingenuity platform in our infographic.
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With global ecommerce sales set to reach over $8 trillion by 2026, how can brands maximise their profitability from sales by reducing costs? THG Ingenuity partnered with AND Digital to explore how brands can unlock cost efficiencies and streamline digital commerce operations.
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The cost-of-living crisis is defining much of 2023 so far, but the impact is not just on consumers. As consumers shift spending patterns to seek value-for-money and practical purchases, brands too are feeling the effects. Learn more about these changing buyer habits and how brands can adapt here.
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In 2021, US skincare brand Dermstore re-platformed to the THG Ingenuity solution, embracing the complete commerce offering to simplify its approach to digital commerce and gain efficiencies. See how Dermstore unlocked meaningful business benefits with the THG Ingenuity platform.