Food supplement and wellness brand Bimuno partnered with THG Ingenuity to increase its direct-to-consumer (DTC) presence. Learn how the company doubled its subscription rates with THG Ingenuity within five months of launching on the THG Ingenuity platform in our infographic.

With global ecommerce sales set to reach over $8 trillion by 2026, how can brands maximise their profitability from sales by reducing costs? THG Ingenuity partnered with AND Digital to explore how brands can unlock cost efficiencies and streamline digital commerce operations.

The cost-of-living crisis is defining much of 2023 so far, but the impact is not just on consumers. As consumers shift spending patterns to seek value-for-money and practical purchases, brands too are feeling the effects. Learn more about these changing buyer habits and how brands can adapt here.

In 2021, US skincare brand Dermstore re-platformed to the THG Ingenuity solution, embracing the complete commerce offering to simplify its approach to digital commerce and gain efficiencies. See how Dermstore unlocked meaningful business benefits with the THG Ingenuity platform.

By re-platforming their digital commerce operation to THG Ingenuity, beauty brand Perricone MD was not only able to simplify its supply chain, technology and digital services into one complete commerce provider, but also significantly reduce the percentage of net revenue absorbed by tech costs.

A new generation is shaping retail. Gen Zs are digital natives, preferring digital tools, not just to connect with others but also for entertainment and shopping-related activities.

Consumers expect beauty brands to offer consistent and customized communication across multiple channels, and desire more personal interactions. As a result, many beauty brands are moving towards a DTC model to leverage first-party data and create personalized products and experience. 

More and more FMCG brands are moving towards a DTC model as this gives them the flexibility and agility to build a seamless, connected and personalized customer experience.

Today, more and more consumers prefer to engage with brands digitally and across multiple channels. As a result, it is key for brands to underpin emerging digital marketing trends to meet new consumer expectations and needs. 

The COVID-19 pandemic has both accelerated online shopping and the fashion industry which has historically relied on bricks-and-mortar retail, is seeking innovative approaches to online commerce to meet emerging customer expectations. 

Livestream shopping is the next big thing in ecommerce, offering brands the ability to demonstrate their products to a live, online, interactive audience. Learn more about it in our new infographic. 

Did you know that by 2024, 74% of ecommerce purchases in Latin America will be made with a mobile device? Download our infographic to learn how to exceed online customer expectations in this market.