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09 May 2022

How a DTC model can grow your beauty brand

Consumers expect beauty brands to offer consistent and customized communication across multiple channels, and desire more personal interactions, wanting to feel part of a community they can trust. As a result, many beauty brands are moving towards a direct-to-consumer (DTC) model to leverage first-party data and create personalized products and experiences, while fostering a one-to-one relationship with the customer. 

If you are a beauty brand looking to move towards a direct-to-consumer model, read our infographic to discover the insights and benefits of this approach.

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