Consumers expect beauty brands to offer consistent and customized communication across multiple channels, and desire more personal interactions, wanting to feel part of a community they can trust. As a result, many beauty brands are moving towards a direct-to-consumer (DTC) model to leverage first-party data and create personalized products and experiences, while fostering a one-to-one relationship with the customer.

If you are a beauty brand looking to move towards a direct-to-consumer model, read our infographic to discover the insights and benefits of this approach.