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Resource Type: Infographics

How a DTC Model Can Grow Your Beauty Brand

Consumers expect beauty brands to offer consistent and customized communication across multiple channels, and desire more personal interactions. As a result, many beauty brands are moving towards a DTC model to leverage first-party data and create personalized products and experience. 

May 9, 2022

May 9, 2022

By Giulia Gallo

Consumers expect beauty brands to offer consistent and customized communication across multiple channels, and desire more personal interactions, wanting to feel part of a community they can trust. As a result, many beauty brands are moving towards a direct-to-consumer (DTC) model to leverage first-party data and create personalized products and experiences, while fostering a one-to-one relationship with the customer.

If you are a beauty brand looking to move towards a direct-to-consumer model, read our infographic to discover the insights and benefits of this approach.

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