This Infographic explores the rise of DTC ecommerce driven by consumer demand for more connected, personalised brand experiences. 

This infographic explores the power of online marketplaces in global ecommerce, with sales projected to reach $8.3 trillion by 2025.

This infographic explores the explosive growth of social commerce, projected to reach $1.2 trillion by 2025.

For global brands, the EU represents a primary growth market. However, a shift in the economics of cross-border ecommerce is coming that is set to redefine the landscape of cross-border ecommerce for all non-EU brands selling into the EU. For ecommerce leaders, understanding these changes is not just a matter of compliance; it’s a structural challenge that can expose weaknesses in fragmented operating models. For C-suite decision markets, this requires a strategic response, one that reassesses how technology, fulfilment, and marketing combine to power international growth.

For global brands, the EU represents a primary growth market. However, a shift in the economics of cross-border ecommerce is coming that is set to redefine the landscape of cross-border ecommerce for all non-EU brands selling into the EU. For ecommerce leaders, understanding these changes is not just a matter of compliance; it’s a structural challenge that can expose weaknesses in fragmented operating models. For C-suite decision markets, this requires a strategic response, one that reassesses how technology, fulfilment, and marketing combine to power international growth.

Global expansion should be a growth accelerator - not a complexity tax. Yet many DTC brands find themselves managing a tangled web of regional partners, platforms, and providers as they scale internationally. What starts as local flexibility quickly becomes operational drag. This is the hidden cost of a decentralised global strategy and why leading brands are rethinking how they scale.

THG Ingenuity helped wellness brand Vital Proteins amplify their feature on ITV's This Morning, driving a 1,026% spike in sales compared to the previous day. Discover how we turned exposure into performance in our latest case study.

In 2020, premium skincare brand ELEMIS partnered with THG Ingenuity to rapidly scale its DTC expansion. The result? A five-year digital roadmap delivered in just 10 months, with 16 sites launched across Europe and APAC. 

Key highlights include:
 

LOOKFANTASTIC partnered with THG Commerce to launch a new retail concept in Altrincham, creating an elevated beauty destination that seamlessly merges the convenience of online shopping with the tactile, personalised experience of a physical store.

The results so far: