Beauty brands are increasingly turning to emerging technologies such as artificial intelligence (AI), virtual reality (VR) and augmented reality (AR) to improve the customer experience and keep their audiences engaged in a fiercely competitive market.  
 
With the global AR and VR industry growing rapidly, understanding how beauty consumers are using beauty tech and digital and social tools is vital for brands looking to grow and connect with an ever-evolving audience.  
 
Read our new infographic to learn more about the beauty tech market and the consumer preferences driving it forward.