Key opportunities for FMCG brands

DTC ecommerce sales in the US are expected to reach $175 billion by 2023, up from $112 billion in 2020. In the past few years, FMCG companies have started realizing the opportunities this model offers when it comes to brand differentiation and first-party consumer data; in fact, 57% of companies in the sector say they plan to make significant investments in DTC strategies in 2022. 

If your FMCG brand is thinking about going down the DTC route, don’t miss our latest infographic to discover key insights and benefits of this approach.