Nearly three quarters of European consumers feel that using beauty and personal care products improve their quality of life, and 80% consider beauty products very important in growing their self-esteem.  

Whether you are planning to expand internationally or looking to strengthen your local presence, being able to pick up on changing consumer preferences quickly is key to staying ahead in any industry, especially in one as competitive as beauty and personal care. 

So if you have your eye on the European beauty market, don’t miss our latest infographic to discover the key consumer trends shaping demand in the region.