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Coca Cola bottles displayed on a table

Resource Type: Infographics


Scale and Save: How FMCG Brands Can Follow Coca-Cola’s DTC Lead

This infographic explores how FMCG brands can win with DTC, inspired by Coca-Cola's success. 

May 21, 2024

Anastasia Hamurari, Lily Branagan

Learn the ins and outs of the global giant's DTC journey discussed in more detail in this webinar featuring Paul Cusick, Senior Manager - Digital, eCommerce & D2C, Coca-Cola Europacific Partners and Valerio Costabile, Client Partner - THG Ingenuity.

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