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Defining and Shaping the Role of Direct-to-Consumer in a Global FMCG Business

In the rapidly evolving landscape of global FMCG brands, the role of direct-to-consumer has taken center stage. Accelerated by the pandemic, there's an increased focus and acceleration of the companies' digital strategy, to ensure consumers could get all their daily products delivered directly to their door, hassle free.


30 minutes

Alwin Ruimschotel, Marketing Director - Cola-Cola Global
Ross Sewley, Global Brand Director - Myprotein
Tony Navin, Ecommerce Director - Kraft Heinz
Hosted by Dean Amery, Managing Director - FMCG - Ingenuity

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In this discussion, the representatives from industry giants Coca-Cola, Myprotein, Kraft Heinz, and Ingenuity are here to share their experiences, strategies, and learnings, shedding light on the path forward for DTC in the FMCG sector.

  • The key challenges and focus of FMCG brands for the future.
  • The value in granting customers the ability to 'own' a piece of your business.
  • The importance of targeting a broad, inclusive audience to positively disrupt brand perception.

Gain a deeper understanding of the pivotal role DTC plays in today's global FMCG business and the strategies that are shaping its future.

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This session may contain strong language.