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speakers photo from an on demand FoC webinar about Defining and Shaping the Role of Direct-to-Consumer in a Global FMCG Business

Resource Type: Webinars

WEBINAR

Defining and Shaping the Role of Direct-to-Consumer in a Global FMCG Business

In the rapidly evolving landscape of global FMCG brands, the role of direct-to-consumer has taken center stage. Accelerated by the pandemic, there's an increased focus of the companies' digital strategy to ensure consumers can get all their daily products delivered directly to their door, hassle free.

September 21, 2023

30 mins

Alwin Ruimschotel, Marketing Director - Cola-Cola Global

Ross Sewley, Global Brand Director - Myprotein

Tony Navin, Ecommerce Director - Kraft Heinz

Hosted by Dean Amery, Managing Director - FMCG - THG Ingenuity

In this discussion, the representatives from industry giants Coca-Cola, Myprotein, Kraft Heinz, and THG Ingenuity are here to share their experiences, strategies, and learnings, shedding light on the path forward for DTC in the FMCG sector.

Discover:

  • The key challenges and focus of FMCG brands for the future.
  • The value in granting customers the ability to 'own' a piece of your business.
  • The importance of targeting a broad, inclusive audience to positively disrupt brand perception.

Gain a deeper understanding of the pivotal role DTC plays in today's global FMCG business and the strategies that are shaping its future. 

Fill out the form to gain access to the session.

This session may contain strong language.

Watch a preview of this session below.