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A THG Story

THG Ingenuity is a digital solutions provider powered by first-hand experience. Owned by global, digital-first consumer brands group, THG, the infrastructure powering the growth of THG brands like LOOKFANTASTIC and Myprotein is the same solution used by our customers across the globe to accelerate their own digital brand growth.

We’re obsessed with innovation, and our digital commerce capabilities are enhanced by continuously developing initiatives to meet the ever-changing demands of our global consumers.

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Audience from cyber weekend

Helping top brands and retailers accelerate global growth 

  • all sole logo
  • coggles logo
  • elemis logo
  • elemis logo
  • ESPA logo
  • glossybox logo
  • Grow Gorgeous. Intelligent Haircare logo
  • Homebase logo
  • Illamasqua logo
  • Mama Mio logo
  • Mondelez international logo
  • My Protein logo
  • Nestle logo
  • Nuxe logo
  • Perricone MD logo
  • Sanctuary Spa logo
  • Look Fantastic logo
  • Skin Store logo

THG Ingenuity in numbers


Initially launched by two founders as a white label ecommerce provider in 2004. Over the past 20 years, inspired by our clients, powered by our people, and driven by our values, THG Ingenuity has evolved to become the world’s leading solution to DTC brand growth.


Currencies supported


platform updates p/year with no downtime


Integrated payment partners


Global data centres


sq ft of creative content production & Studios space


Global distribution centres

Growth powered by values


Throughout THG Ingenuity we have leaders and subject-matter-experts across our core end-to-end offering and the categories which we serve. This enables us to stay ahead of the trends and able to guide the right solution for our clients. We also empower each member of our team to take full accountability for the role they play in delivering growth for their area of focus, ensuring everyone at THG Ingenuity demonstrates leadership and expertise.


Over the past 20 years, THG Ingenuity has launched first-time DTC offerings for brands, developed and manufactured new products, reached new audiences, and entered new markets for our clients – at pace. Our ambition drives us to constantly surpass expectations across our customers, our clients and our own brands.


THG Ingenuity is a living, ever-improving solution built to power global DTC brand growth. Our constant optimisation across our technology products and ecommerce platform and our partnerships with global technology companies enables us to offer a best-in-class solution that is agile to complement each client’s unique goals.

Our innovative approach to DTC spans beyond just technology, tying in fulfilment and digital marketing services to ensure every aspect of the customer journey is captured and constantly enhanced.


Backed by 20 years of data, our data science teams work in parallel with our strategic consultancy teams to interrogate customer insight, designing agile and sustainable solutions to brand growth. Our data-driven approach, combined with our vast expertise enables us to make multi-disciplinary decisions fast, ensuring all aspects of the customer experience are considered and captured within the propositions and go-to-market strategies we deliver.


THG Ingenuity’s approach to digital commerce is made possible through strategic collaboration across our teams and their specialist knowledge. Our people work together to innovate and share expertise to deliver optimal results for our customers. Having designed a complete solution to digital commerce, each part of our business is designed to connect seamlessly to the next.

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Accelerate your journey to growth with THG Ingenuity today

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