For ambitious beauty brands, selecting and switching 3PL providers is not a decision to take lightly. Here, we explore the key factors to consider when choosing a specialist cosmetics fulfillment solution that will enable ongoing success. 

When striving for customer-centric success, creating a customer journey map is an effective strategy to implement.

Known for its benefits like deeper customer understanding, data-driven decisions, and cross-functional collaboration, it’s a visualization tool you can learn more about in this article.

60% of consumers are driven to purchase through a fear of missing out, and brands are capitalizing on this by incorporating brand collaborations and limited-edition products into their go-to-market strategy.

Explore just how such initiatives can impact brand awareness and performance here.

No.7 boomed online with THG Commerce’s help. Brand awareness in the US and marketing channel optimization in both markets led to higher engagement, loyalty program success, and overall revenue growth.

Read the full case study for their digital success story.

By migrating to THG Ingenuity's complete commerce platform, beauty brand Perricone MD was able to simplify its supply chain, technology and digital services into one.

As a result, the brand was able to reduce the percentage of its net revenue absorbed by technology costs.

See how much Perricone MD saved by partnering with THG Ingenuity — and the benefits it can unlock for your brand as well.

Following the 10-week-long migration to THG Ingenuity's complete ecommerce platform, Cult Beauty registered an increase in average order value, a boost in conversion rates, and a quicker page load time.

The beauty retailer continued to reap the benefits of the digital platform on Black Friday when the influx of customers is difficult to handle.

Check out the infographic below if you’re curious about how THG Ingenuity can help fuel the growth of your business, too.

This infographic explores how you can reach new audiences, drive conversions, and build a community on one of the world's most engaging platforms – TikTok – through TikTok Shop. 

Cult Beauty successfully migrated to THG Ingenuity's ecommerce platform in 2021, which brought about a large number of gains for the British beauty retailer. Read on to learn how Cult Beauty transformed as a business after completing the process of re-platforming. 

In 2021, US skincare brand Dermstore re-platformed to the THG Ingenuity solution, embracing the complete commerce offering to simplify its approach to digital commerce and gain efficiencies. See how Dermstore unlocked meaningful business benefits with the THG Ingenuity platform.

THG Ingenuity announces the signing of a deal with L'Oréal, the world's leading beauty player, to manage the direct-to-consumer (DTC) activities for two of L’Oréal Group's luxury division brands in North America.

THG Ingenuity will work with Elemis, PZ Cussons Beauty, Burt’s Bees, Nuxe, By Terry and Revolution Beauty to accelerate the brands and brand owners’ transition to a direct-to-consumer (DTC) model.

2023 brings a new post-pandemic chapter for beauty brands to navigate. With consumer values, product transparency, innovation and new product and brand discovery driving the key trends for the year ahead, brands have a unique opportunity to co-create their futures in tandem with their now savvier, highly informed, highly expectant audiences. 

What does the digital future hold for beauty brands? Our panel got together to share their insights and predictions.

In this webinar from our flagship The Future of Commerce, we get a first-hand insight into the partnership between THG Ingenuity and Allbeauty/Fragrance Direct.