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Cult Beauty successfully migrated to THG Ingenuity's ecommerce platform in 2021, which brought about a large number of gains for the British beauty retailer. Read on to learn how Cult Beauty transformed as a business after completing the process of re-platforming. 

This infographic explores how you can reach new audiences, drive conversions, and build a community on one of the world's most engaging platforms – TikTok – through TikTok Shop. 

In 2021, US skincare brand Dermstore re-platformed to the THG Ingenuity solution, embracing the complete commerce offering to simplify its approach to digital commerce and gain efficiencies. See how Dermstore unlocked meaningful business benefits with the THG Ingenuity platform.

As brands face rising media costs, increasing competition and rising customer indifference, marketing ROI is under increased pressure. Learn how brands and marketers can leverage their ecommerce presence to understand and improve their brand health in our whitepaper.

Discover the landscape beauty brands need to navigate for success in 2025. In our latest report, we explore the trends and opportunities set to define the world of beauty for brands and consumers alike in the year ahead.

For the last twenty years, THG plc has been helping beauty, cosmetics and personal care brands remove the complexity of direct-to-consumer and accelerate profitable, long-term growth.

Drawing on that history of expertise, knowledge and proven results won through our real-world brand wins, we bring you Navigating the Complexities of Scaling Your Ecommerce: The Beauty Edition.

Hyper-personalised and hyper-targeted customer experiences, the power of AI and automation in maximising sales, lowering customer acquisition costs through data, and more.

Take a look at the innovations we've delivered over the past year, and discover where we're headed on our journey to deliver results for our clients.

Join THG Ingenuity CEO, Richard Ward, and CEO of Fable & Mane, Akash Mehta, as they explore the genesis of the sibling-founded hair wellness brand, the importance of community for brand building, managing growth as a scaling business, and more.

Join THG Ingenuity's Chairman, Alistair Crane, as he sits down with retail analyst Natalie Berg to talk everything commerce – the challenges, the opportunities, and what lies ahead for the industry.

Following the 10-week-long migration to THG Ingenuity's complete ecommerce platform, Cult Beauty registered an increase in average order value, a boost in conversion rates, and a quicker page load time.

The beauty retailer continued to reap the benefits of the digital platform on Black Friday when the influx of customers is difficult to handle.

Check out the infographic below if you’re curious about how THG Ingenuity can help fuel the growth of your business, too.

ELEMIS partnered with THG Ingenuity in 2020 to expand its DTC operations to new markets, launching 16 new sites across Europe and APAC in just 10 months. Find out how the skincare brand did it in our case study.

THG Commerce needed an ad network that could connect our brands with consumers, displaying ads in the right places, at the right times, to the right people. That solution was AdMedia – quality traffic that delivered true performance.