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THG Ingenuity is the leading digital commerce solution for brands looking to connect with consumers globally. 

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Infographics

Cult Beauty Sees a 30% Boost in Conversion Rates After Re-Platforming to THG Ingenuity

In 2021, Cult Beauty successfully migrated to THG Ingenuity's e-commerce platform, unlocking significant performance gains. Discover how the British beauty retailer transformed its digital operations and boosted results through a seamless re-platforming journey.

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Infographics

TikTok Shop: Your Gateway to Social Commerce Success

This infographic explores how you can reach new audiences, drive conversions, and build a community on one of the world's most engaging platforms – TikTok – through TikTok Shop. 

Published March 22, 2024

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Infographics

Dermstore Reduces Ecommerce Providers From 30 to One With THG Ingenuity

In 2021, US skincare brand Dermstore re-platformed to the THG Ingenuity solution, embracing the complete commerce offering to simplify its approach to digital commerce and gain efficiencies. See how Dermstore unlocked meaningful business benefits with the THG Ingenuity platform.

Published July 19, 2023

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Reports

The Evolution of the Beauty Industry

COVID-19 changed the way beauty consumers shop, pushing brands to update how they interact with customers. Discover the key trends in the beauty industry and what the future holds for the sector. 

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Reports

The Beauty Report

Discover the landscape beauty brands need to navigate for success in 2025. In our latest report, we explore the trends and opportunities set to define the world of beauty for brands and consumers alike in the year ahead.

Reports

How Beauty & FMCG Brands Can Use Ecommerce to Understand and Grow Their Brand Health

As brands face rising media costs, increasing competition and rising customer indifference, marketing ROI is under increased pressure. Learn how brands and marketers can leverage their ecommerce presence to understand and improve their brand health in our whitepaper.

Blogs

The Four Channels That Can Make or Break Your Brand in 2025

In a chaotic mix of platforms and shifting expectations, relying on a single channel is a recipe for failure. We've identified the four critical channels that will make or break your brand's growth. Discover the new model for ecommerce success.

Published July 16, 2025

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Blogs

Commerce Spotlight with Lucy Gorman, CEO THG Beauty

Hear from THG Beauty's CEO, Lucy Gorman, about how high-growth beauty brands can navigate the challenges of the modern beauty industry and unlock new opportunities for profitable, long-term growth.

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Blogs

Beauty Ecommerce Fulfillment: Essential Factors in Selecting the Ideal 3PL Partner

For ambitious beauty brands, selecting and switching 3PL providers is not a decision to take lightly. Here, we explore the key factors to consider when choosing a specialist cosmetics fulfillment solution that will enable ongoing success. 

Published April 2, 2024

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Events

Winter Product Release

Hyper-personalised and hyper-targeted customer experiences, the power of AI and automation in maximising sales, lowering customer acquisition costs through data, and more.

 

Take a look at the innovations we've delivered over the past year, and discover where we're headed on our journey to deliver results for our clients.

Published February 20, 2025

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Events

Conversations in Commerce: Richard Ward & Akash Mehta

Join THG Ingenuity CEO, Richard Ward, and CEO of Fable & Mane, Akash Mehta, as they explore the genesis of the sibling-founded hair wellness brand, the importance of community for brand building, managing growth as a scaling business, and more.

Published February 10, 2025

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Alistair Crane and Natalie Berg

Events

Conversations in Commerce: Alistair Crane & Natalie Berg

Join THG Ingenuity's Chairman, Alistair Crane, as he sits down with retail analyst Natalie Berg to talk everything commerce – the challenges, the opportunities, and what lies ahead for the industry.

Published November 20, 2024

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Case Studies

Cult Beauty Sees a 30% Boost in Conversion Rates After Re-Platforming to THG Ingenuity

Following a rapid 10-week site migration to THG Ingenuity's complete ecommerce platform, Cult Beauty saw a significant rise in average order value, a 30% jump in conversion rates, and faster page load times.

The beauty retailer’s new digital platform proved its mettle during the high-pressure Black Friday sales, effortlessly handling a massive influx of customers.

Curious to see how THG Ingenuity could fuel your brand’s growth? Explore the infographic below.

Elemis skincare product and apricot on clear block

Case Studies

Delivering International DTC Expansion: THG Ingenuity x ELEMIS

In 2020, premium skincare brand ELEMIS partnered with THG Ingenuity to rapidly scale its DTC expansion. The result? A five-year digital roadmap delivered in just 10 months, with 16 sites launched across Europe and APAC. 

Key highlights include:
 

10

months to deliver a 5-year expansion plan

16

international sites launched

132,000

new customers acquired across EU markets

THG Commerce X AdMedia banner

Case Studies

Connecting Brands with Consumers for True Performance with AdMedia

THG Commerce needed an advertising network that could connect our brands with consumers, in the right place, at the right time. AdMedia was the solution, delivering high-quality traffic with proven performance.

Global revenue increased 10% MOM

Average CAC £11 lower compared to other ad networks

AdMedia partners drive 3.6% of NCA