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THG Ingenuity is the leading digital commerce solution for brands looking to connect with consumers globally.

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Customer Journey Mapping as a Driver for Customer-Centric Success

When striving for customer-centric success, creating a customer journey map is an effective strategy to implement.


Known for its benefits like deeper customer understanding, data-driven decisions, and cross-functional collaboration, it’s a visualization tool you can learn more about in this article.

Published February 6, 2024

5 min read
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The Impact of Brand Collaborations and Limited-Edition Products

60% of consumers are driven to purchase through a fear of missing out, and brands are capitalizing on this by incorporating brand collaborations and limited-edition products into their go-to-market strategy.


Explore just how such initiatives can impact brand awareness and performance here.

Published February 1, 2024

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Case Studies


Digital transformation

THG Commerce Drives Growth for No.7 in the US and the UK

No.7 boomed online with THG Commerce’s help. Brand awareness in the US and marketing channel optimization in both markets led to higher engagement, loyalty program success, and overall revenue growth.


Read the full case study for their digital success story.






Order volumes

Published April 10, 2024

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Case Studies


Perricone MD Saves 42% on Tech Costs by Re-Platforming to THG Ingenuity

By migrating to THG Ingenuity's complete commerce platform, beauty brand Perricone MD was able to simplify its supply chain, technology and digital services into one.

As a result, the brand was able to reduce the percentage of its net revenue absorbed by technology costs.

See how much Perricone MD saved by partnering with THG Ingenuity — and the benefits it can unlock for your brand as well.

Published October 24, 2023

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Case Studies


Cult Beauty Sees a 30% Boost in Conversion Rates After Re-Platforming to THG Ingenuity

Following the 10-week-long migration to THG Ingenuity's complete ecommerce platform, Cult Beauty registered an increase in average order value, a boost in conversion rates, and a quicker page load time.


The beauty retailer continued to reap the benefits of the digital platform on Black Friday when the influx of customers is difficult to handle.


Check out the infographic below if you’re curious about how THG Ingenuity can help fuel the growth of your business, too.

Published June 20, 2023

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Press Releases


THG Ingenuity Announces Deal With L’Oréal

THG Ingenuity announces the signing of a deal with L'Oréal, the world's leading beauty player, to manage the direct-to-consumer (DTC) activities for two of L’Oréal Group's luxury division brands in North America.

Published October 18, 2023

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Beauty Breakthroughs

2023 brings a new post-pandemic chapter for beauty brands to navigate. With consumer values, product transparency, innovation and new product and brand discovery driving the key trends for the year ahead, brands have a unique opportunity to co-create their futures in tandem with their now savvier, highly informed, highly expectant audiences. 

Published February 23, 2024

45 mins
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