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Some Homebase furniture in a garden, featuring tables, chairs, a wooden gazebo and a shed

Resource Type: Webinars


Homebase: A DTC Success Story

Partnering with THG Ingenuity at the start of their digital transformation journey in 2020, home improvement giant Homebase has gone on to deliver colossal results in the last two years alone, not least in pivoting its traditional brick-and-mortar retail estate to a successful and seamless online experience.

October 27, 2022

30 mins

In this conversation, hear from Homebase's Finance Director, Simon Luscombe, as he sits down with THG Ingenuity's Customer Success Lead, Shaheen Zia, to discuss Homebase's DTC journey so far as well as what the future holds for the brand's ongoing DTC evolution.