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THG Ingenuity is the leading digital commerce solution for brands looking to connect with consumers globally. 

Myprotein products launched in Japan

Infographics

Myprotein’s £1M to £125M Journey with Localized NPD

Explore how Myprotein, a British sports nutrition brand, conquered the Japanese market in just six years and became the #1 foreign brand in the category. Learn their secrets to cultural adaptation and international success here.

Published March 4, 2024

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Planet Earth in blue and black

Infographics

Go Global – Enter New Markets

Download our infographic to understand more about the opportunities for growth available for your brand and why this strategy may be your ticket to conquering new territories.

Published May 28, 2021

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Aerial view of container ship sailing under a bridge

Blogs

Top Tips to Improve Customer Delivery Experience

With delivery and returns charges emerging as a hot topic of conversation between brands and consumers, we take a look into the expectations and realities of the delivery experience from speed of delivery to tracking capabilities and more.

Published January 16, 2024

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A delivery man in a red hat and t-shirt takes a box of fruit and vegetables out of a white van

Blogs

How Can FMCG Enterprises Achieve Global Regulatory Compliance?

In the FMCG industry, compliance is key. But in a changing regulatory landscape, how can FMCG brands stay ahead? Learn how to achieve global regulatory compliance in our guide.

Published November 13, 2023

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A tub of Myprotein whey isolate next to a shaker with liquid splashed into it from above

Blogs

Striking the Perfect Balance: Global Brand Expansion and the Art of Localization

Navigating scaling your FMCG business internationally can be challenging.

 

Learn how adapting your product or service to local markets can help your brand find success on the international stage in this article.

Published November 7, 2023

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speaker photo from an on demand FoC webinar about How to Thrive Globally - taking Your Brand to Audiences Across the World

Webinars

How to Thrive Globally: Taking Your Brand to Audiences Across the World

In today's challenging global climate, international growth is both an opportunity and a necessity for brands. This webinar is dedicated to exploring the intricacies of expanding into international markets, offering valuable insights and strategies.

Published September 22, 2023

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A selection of Myprotein Myvegan and Myvitamins products

Webinars

Entering New Markets and Reaching New Audiences: Where to Go and How to Grow

What does it take to thrive in multiple markets? Tune in to this on-demand discussion around the successes and learning curves that have formed the global expansion to-date of the number one learning sports and nutrition brands, Myprotein.  

Published October 27, 2022

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smartphones showing Myprotein website with THG Fluently logo

Webinars

Localization Drives Successful Cross-Border Commerce

In the face of COVID-19, businesses are gaining resilience by pivoting to new markets. Watch our webinar to learn the strategies and solutions that Facebook offers to help firms expand.

Published February 14, 2022

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Elemis skincare product and apricot on clear block

Case Studies

Delivering International DTC Expansion: THG Ingenuity x ELEMIS

ELEMIS partnered with THG Ingenuity in 2020 to expand its DTC operations to new markets, launching 16 new sites across Europe and APAC in just 10 months. Find out how the skincare brand did it in our case study.

10

months to deliver a 5-year expansion plan

16

sites launched across the world

132,000

new customers in EU markets since launch

multiple rows of Myprotein product packs with multiple languages

Case Studies

Myprotein’s £1M to £125M Journey with Localized NPD

Myprotein conquered Japan in six years, becoming the #1 foreign sports nutrition brand. Leveraging data, they created flavors Japanese consumers loved, boosting sales and customer engagement.

 

Discover their secrets to cultural adaptation and international success in this case study.

+124M

revenue

#1

market leader

75K

customers engaged

Published March 4, 2024

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A plate with a floral pattern in the centre

Press Releases

THG Ingenuity Announces Five-Year Partnership With Aditya Birla Fashion Retail Ltd to Establish Its Jaypore Brand in the US Market

THG Ingenuity, the complete commerce business of THG plc, has partnered with Aditya Birla Fashion Retail Ltd (“ABFRL”) one of India’s largest branded fashion and retail companies, to support the launch of its brand Jaypore, in the US market.

Published February 13, 2024

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SKin Virtue and Health Vitality logos

Press Releases

Ingenuity Commerce Strengthens Australian Market Presence With a String of Successful Brand Partnerships

Australian beauty brands Australian Health Vitality and Skin Virtue look to leverage Ingenuity Commerce’s cross-market capabilities for accelerated global growth. 

Published September 5, 2023

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In the Press

Fashion United | THG Ingenuity expands US team, appoints Scott Davis and Alex Felton in key roles

IN THE PRESS | 09 October 2024