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THG Ingenuity is the leading digital commerce solution for brands looking to connect with consumers globally. 

Myprotein products launched in Japan

Infographics

Myprotein’s £1M to £125M Journey with Localized NPD

Explore how Myprotein, a British sports nutrition brand, conquered the Japanese market in just six years and became the #1 foreign brand in the category. Learn their secrets to cultural adaptation and international success here.

Published March 4, 2024

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Planet Earth in blue and black

Infographics

Go Global – Enter New Markets

Download our infographic to understand more about the opportunities for growth available for your brand and why this strategy may be your ticket to conquering new territories.

Published May 28, 2021

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Digital rendering of a black spherical object with green pinpoints representing locations on a globe

Reports

International Ecommerce – A Comprehensive Guide to Entering New Markets

With ecommerce technology opening a world of opportunities for businesses, brands can now reach consumers anywhere. Our guide gives you the tools to start your global journey with confidence.

Woman sitting on bed while reading package materials included within the Nouri subscription box.

Reports

DTC in the US

This report explores how DTC can offer a differentiated ecommerce experience that delivers a range of brand benefits and how our end-to-end solution can open growth opportunities in the US.  

Reports

Checkout by THG Fulfil - Register Your Interest

Your complete global checkout solution for cross-border growth. Remove the operational friction of international ecommerce to scale globally without compromising on the customer experience, only with Checkout by THG Fulfil.

Aerial view of container ship sailing under a bridge

Blogs

Top Tips to Improve Customer Delivery Experience

With delivery and returns charges emerging as a hot topic of conversation between brands and consumers, we take a look into the expectations and realities of the delivery experience from speed of delivery to tracking capabilities and more.

Published January 16, 2024

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A delivery man in a red hat and t-shirt takes a box of fruit and vegetables out of a white van

Blogs

How Can FMCG Enterprises Achieve Global Regulatory Compliance?

In the FMCG industry, compliance is key. But in a changing regulatory landscape, how can FMCG brands stay ahead? Learn how to achieve global regulatory compliance in our guide.

Published November 13, 2023

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A tub of Myprotein whey isolate next to a shaker with liquid splashed into it from above

Blogs

Striking the Perfect Balance: Global Brand Expansion and the Art of Localization

Navigating scaling your FMCG business internationally can be challenging.

 

Learn how adapting your product or service to local markets can help your brand find success on the international stage in this article.

Published November 7, 2023

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speaker photo from an on demand FoC webinar about How to Thrive Globally - taking Your Brand to Audiences Across the World

Webinars

How to Thrive Globally: Taking Your Brand to Audiences Across the World

In today's challenging global climate, international growth is both an opportunity and a necessity for brands.

This webinar is dedicated to exploring the intricacies of expanding into international markets, offering valuable insights and strategies.

Published September 22, 2023

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A selection of Myprotein Myvegan and Myvitamins products

Webinars

Entering New Markets and Reaching New Audiences: Where to Go and How to Grow

What does it take to thrive in multiple markets? Tune in to this on-demand discussion around the successes and learning curves that have formed the global expansion to date of the number one leading sports and nutrition brand, Myprotein.  

Published October 27, 2022

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smartphones showing Myprotein website with THG Fluently logo

Webinars

Localization Drives Successful Cross-Border Commerce

In the face of COVID-19, businesses are gaining resilience by pivoting to new markets. Watch our webinar to learn the strategies and solutions that Facebook offers to help firms expand.

Published February 14, 2022

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Elemis skincare product and apricot on clear block

Case Studies

Delivering International DTC Expansion: THG Ingenuity x ELEMIS

In 2020, premium skincare brand ELEMIS partnered with THG Ingenuity to rapidly scale its DTC expansion. The result? A five-year digital roadmap delivered in just 10 months, with 16 sites launched across Europe and APAC. 

Key highlights include:
 

10

months to deliver a 5-year expansion plan

16

international sites launched

132,000

new customers acquired across EU markets

multiple rows of Myprotein product packs with multiple languages

Case Studies

Myprotein’s £1M to £125M Journey with Localized NPD

Myprotein didn’t just enter the Japanese market; in just six years, it became the leading foreign sports nutrition brand. By leveraging data-driven insights to create flavors tailored to local tastes, the company boosted sales, deepened customer engagement, and grew revenue from $1 million to $125 million.

Discover how cultural relevance powered their international success.

+124M

revenue increase

#1

foreign brand in the market

75K

engaged customers

Published March 4, 2024

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A plate with a floral pattern in the centre

Press Releases

THG Ingenuity Announces Five-Year Partnership With Aditya Birla Fashion Retail Ltd to Establish Its Jaypore Brand in the US Market

THG Ingenuity, the complete commerce business of THG plc, has partnered with Aditya Birla Fashion Retail Ltd (“ABFRL”) one of India’s largest branded fashion and retail companies, to support the launch of its brand Jaypore, in the US market.

Published February 13, 2024

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SKin Virtue and Health Vitality logos

Press Releases

Ingenuity Commerce Strengthens Australian Market Presence With a String of Successful Brand Partnerships

Australian beauty brands Australian Health Vitality and Skin Virtue look to leverage Ingenuity Commerce’s cross-market capabilities for accelerated global growth. 

Published September 5, 2023

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In the Press

Fashion United | THG Ingenuity expands US team, appoints Scott Davis and Alex Felton in key roles

IN THE PRESS | 09 October 2024