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Striking the Perfect Balance: Global Brand Expansion and the Art of Localization
Navigating scaling your FMCG business internationally can be challenging. Learn how adapting your product or service to local markets can help your brand find success on the international stage in this article.
November 7, 2023
6 mins read
Isabel Murphy, Anastasia Hamurari
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FMCG
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How To Ring in the Profits with These Seven Christmas Marketing Tactics
Turn seasonal shoppers into loyal customers with these tried-and-tested Christmas marketing tactics. From festive branding to exclusive holiday promotions and personalized touches, start implementing them to boost your sales for lasting impact and win over your customers.
November 23, 2023
5 mins read
FMCG
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How FMCG Brands Can Deliver a Positive Customer Experience Through a Direct-To-Consumer Model
As more consumers pivot to online shopping, FMCG brands are increasingly exploring a shift to a DTC model. Discover the key challenges they face in our new blog post.
November 15, 2023
5 mins read
FMCG
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The Rise of the Subscription Model in the FMCG Industry
The UK subscription box market is expected to reach £1.8 billion by 2025, up 34.7% from 2020. As consumers increasingly seek value, quality, variety and convenience, more brands from the FMCG sector are giving the subscription model a go. Discover more about their experiences in our article.
November 14, 2023
5 mins read