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THG Ingenuity is the leading digital commerce solution for brands looking to connect with consumers globally.

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Reports

Retail

The Retail Outlook

2023 looks set to be a challenging year for brands. While ecommerce sales are rising, inflation remains high and many consumers are reducing their non-essential spending. In this report, we explore the trends shaping the retail sector, so you can cater to changing consumer demands in 2023.

September 11, 2023

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Blogs

Digital transformation

How Performance Marketing Drives Growth and Success

In the dynamic, ever-changing world of ecommerce, a brand's growth and success hinge on its ability to reach potential customers effectively, convert them, and foster a lasting relationship. Key to this equation is a marketing strategy that's not only efficient, but targeted and flexible too.

Enter performance marketing – a transformative approach that allows ecommerce businesses to drive traffic, boost conversions, and amplify return on investment (ROI) while maintaining absolute control over their marketing spend.

In this article, let's look at what performance marketing is and why it’s so important for ecommerce brands in 2023 and beyond. Alongside this, we explore how THG Ingenuity’s digital services can help you embrace the power of performance marketing for channel execution and full-funnel conversion. 

Published

January 10, 2024

5 min read
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Blogs

Beauty

Customer experience

Digital transformation

How to Optimize the DTC Beauty Consumer's Journey

From awareness through to purchase and post-purchase delight, every step of the customer's journey offers an opportunity to create a lasting impression.

 

But rather than adopting a general approach, consumers in a specific vertical require a specific approach – and direct-to-consumer (DTC) beauty shoppers are no exception.

 

In this article, we explore some effective strategies to enhance your DTC beauty customer’s journey.

Published

October 12, 2023

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Case Studies

FMCG

Digital transformation

Klean Athlete's Explosive DTC Growth with THG Ingenuity

Personalized bundles, frictionless journey and targeted campaigns fueled Klean Athlete's explosive DTC success. Partnering for global reach, they reduced costs and expanded across Europe. Learn their winning formula in this case study.

+83%

Revenue

+71%

Transactions

-71%

Costs

Case Studies

Beauty

Digital transformation

THG Ingenuity drives growth for No.7 in the US and the UK

No.7 boomed online with THG Ingenuity’s help. Brand awareness in the US and marketing channel optimization in both markets led to higher engagement, loyalty program success, and overall revenue growth. Read the full case study for their digital success story.

+36%

AOV

+45%

CVR

+15%

Order volumes

Published

April 10, 2024

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Case Studies

FMCG

Digital transformation

Bimuno doubles subscription rates with THG Ingenuity

Explore the journey that allowed the subscription-based wellness brand increase its direct-to-consumer (DTC) presence all while continuing to empower individuals to lead healthier lifestyles in this case study.

81%

increase in revenue over three months

<10%

subscription churn rate

33%

conversion rate

Published

January 30, 2024

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Infographics

Digital transformation

Digital marketing trends for 2022

Today, more and more consumers prefer to engage with brands digitally and across multiple channels. As a result, it is key for brands to underpin emerging digital marketing trends to meet new consumer expectations and needs. 

Published

March 21, 2022

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The New Gatekeepers - Benedict Evans

Webinars

Future of Commerce

Digital transformation

The New Gatekeepers

In this webinar, Benedict Evans sheds light on the crucial macro and micro factors that are reshaping the technology landscape, offering a roadmap for businesses to navigate these transformative times successfully.

Published

October 21, 2023

30 mins
Watch now