In the dynamic, ever-changing world of ecommerce, a brand's growth and success hinge on its ability to reach potential customers effectively, convert them, and foster a lasting relationship. Key to this equation is a marketing strategy that's not only efficient, but targeted and flexible too. 

Enter performance marketing – a transformative approach that allows ecommerce businesses to drive traffic, boost conversions, and amplify return on investment (ROI) while maintaining absolute control over their marketing spend.

In this article, let's look at what performance marketing is and why it’s so important for ecommerce brands in 2023 and beyond. Alongside this, we explore how THG Ingenuity’s digital services can help you embrace the power of performance marketing for channel execution and full-funnel conversion. 

Black Friday is one of the busiest sales events of the year for brands. But while it has its rewards, it's the period immediately after the peak shopping season that also offers immense opportunities for growth and long-term gains. Download our guide to learn how to capitalize on yours.

From awareness through to purchase and post-purchase delight, every step of the customer's journey offers an opportunity to create a lasting impression. But rather than adopting a general approach, consumers in a specific vertical require a specific approach – and direct-to-consumer (DTC) beauty shoppers are no exception.

In this article, we explore some effective strategies to enhance your DTC beauty customer’s journey.

Personalized bundles, frictionless journey and targeted campaigns fueled Klean Athlete's explosive DTC success. Partnering for global reach, they reduced costs and expanded across Europe. Learn their winning formula in this case study.

No.7 boomed online with THG Ingenuity’s help. Brand awareness in the US and marketing channel optimization in both markets led to higher engagement, loyalty program success, and overall revenue growth. Read the full case study for their digital success story.

Explore the journey that allowed the subscription-based wellness brand increase its direct-to-consumer (DTC) presence all while continuing to empower individuals to lead healthier lifestyles in this case study.

Boost your FMCG brand with DTC. This webinar reveals why DTC is essential, how it goes beyond sales (think stronger loyalty and data!), and features Coca-Cola's DTC experience. Learn how to implement DTC with expert guidance & actionable tips in this webinar. 

In a rapidly evolving digital landscape, the power of data and insights have emerged as pivotal factors in shaping the strategies and success of modern brands.

In this webinar, Benedict Evans sheds light on the crucial macro and micro factors that are reshaping the technology landscape, offering a roadmap for businesses to navigate these transformative times successfully.