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Future of Commerce


Marketing with Purpose

“It’s about building trust, and more. It’s about building meaning.” This is how Microsoft Advertising’s Ellie England describes marketing with purpose. Learn more about what this means for brands as they plan a journey through the future of commerce in this 30-minute session.  

October 27, 2022

30 min

People buy from companies that stand for something larger than just what they sell. They want to buy from brands with whom they share beliefs and values; moreover, they want to feel truly understood. And if they don’t, they will likely be voting with their wallets.

In this presentation, Ellie England of Microsoft Advertising will discuss what marketing, and indeed business, with purpose looks like and how purpose can help you to build a more trusted brand. 

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