" New brands have recently come on board with Zedify pre-peak, including beauty distributor THG Ingenuity, the technology services arm of THG, the e-commerce group behind beauty brands such as Lookfantastic and former owner of Coggles. It started deliveries with Zedify from the Manchester hub in September, and will be ramping up in peak", says Tom Killeen, COO at THG Ingenuity.

Killeen says consumers increasingly want brands to embrace sustainable practices, and brands need to consider the bigger picture on logistics.

“We believe that fulfilment should be seen as a customer acquisition tool, rather than simply a vehicle to drive down costs within a business. Businesses can spend as much as £30 acquiring a customer but throw it away for the sake of a few pennies in providing a poor delivery experience.” "

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