" UK consumer brands group THG has announced a partnership with local food major Premier Foods to push the latter’s Fuel10K products in the direct-to-consumer (D2C) channel.

An e-commerce specialist, it said the partnership with Premier, also listed and the owner of major food brands including Mr Kipling cakes, Bird’s Custard and Sharwood’s cook-in sauces, will enable Fuel10K to grow its presence in the complete nutrition category.

Fuel10K is a range of cereal, snack bars and milk drinks which are currently supplied to major UK retailers including Tesco and Sainsbury’s. "

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