THG Commerce, the complete commerce solution from THG Ingenuity, has launched a new direct-to-consumer ecommerce website for HYROX, the World Series of Fitness Racing, as part of a wider partnership to drive long-term growth as HYROX expands its global footprint.

Deploying THG Commerce’s end-to-end solution, HYROX will receive comprehensive support across ecommerce, marketing, and fulfilment. The partnership covers a range of global services including re-platforming its D2C ecommerce website, customer services, sales processing, and international fulfilment.

Moritz Fürste, Co-Founder at HYROX, says: “Our partnership with THG Commerce marks an exciting new chapter for HYROX as we launch a new global ecommerce platform. Athletes across the world can now purchase official HYROX products and exclusive collections from global partners on the website, which THG Commerce has been integral to making happen at speed and scale. We’re thrilled to be taking this next step in the brand’s evolution and giving athletes the ecommerce experience they deserve.”

HYROX will further benefit from THG Ingenuity’s fulfilment solution, THG Fulfil, which offers seamless local delivery with 250+ couriers reaching 195 countries worldwide. Having invested $200 million in its world-class facilities, THG Fulfil offers market-leading next-day delivery cut-off times up to 1am for same-day shipping.

Richard Ward, CEO at THG Ingenuity, says: “HYROX has been an industry disruptor since it launched in 2017, and we’re thrilled to join their journey to help solidify their global presence. At THG Commerce we’re experts in connecting brands to customers where it matters most, removing complexity from the ecommerce journey to deliver real value.”