Blogs

Is your brand truly capitalising on the power of AI? Go beyond the buzzwords and discover five practical, actionable ways AI is already driving significant ecommerce revenue for retail and FMCG leaders. From hyper-personalisation to predictive analytics, learn how to unlock your brand's full potential and secure a competitive edge.

During peak trading, the line between record revenue and a damaged reputation is measured in just milliseconds. Flawless technical performance isn't a luxury; it's the foundation of success. This article details THG Ingenuity's proven engineering strategy, from rigorous load testing to real-time security, ensuring our partners conquer their critical moments. 

With the UK social commerce market set to hit £16 billion by 2028, ignoring platforms like TikTok Shop is no longer an option. It's a proven engine for discovery and conversion, where 68% of users are open to making in-app purchases. Ready to tap into this massive revenue stream?

With the explosive growth of platforms like TikTok Shop, where in-app purchases are redefining the customer journey, many brands are asking a critical question: Is a dedicated website still relevant? This article explores the evolving role of your digital storefront in the age of social commerce, examining how to strategically balance immediate, impulse-driven sales with long-term brand building and customer loyalty. Discover why the answer isn’t about choosing one over the other, but about creating a powerful, integrated digital ecosystem.

In today's competitive market, a complex customer journey loses revenue. Brands that thrive understand that simplification is the key. It’s not just about better service—it's a direct catalyst for profitable growth. Here’s how to simplify the path from click to convert and win loyal customers.

In a chaotic mix of platforms and shifting expectations, relying on a single channel is a recipe for failure. We've identified the four critical channels that will make or break your brand's growth. Discover the new model for ecommerce success.

Hear from THG Beauty's CEO, Lucy Gorman, about how high-growth beauty brands can navigate the challenges of the modern beauty industry and unlock new opportunities for profitable, long-term growth.

Navigating scaling your FMCG business internationally can be challenging.

Learn how adapting your product or service to local markets can help your brand find success on the international stage in this article.

Across two days, THG Ingenuity was joined on stage by thought leaders, brand owners and cutting-edge innovators to explore the dynamic landscape of commerce and unveil the transformative opportunities that lie ahead.  

This was The Future of Commerce 2023.