For global brands, the EU represents a primary growth market. However, a shift in the economics of cross-border ecommerce is coming that is set to redefine the landscape of cross-border ecommerce for all non-EU brands selling into the EU. For ecommerce leaders, understanding these changes is not just a matter of compliance; it’s a structural challenge that can expose weaknesses in fragmented operating models. For C-suite decision markets, this requires a strategic response, one that reassesses how technology, fulfilment, and marketing combine to power international growth.

For global brands, the EU represents a primary growth market. However, a shift in the economics of cross-border ecommerce is coming that is set to redefine the landscape of cross-border ecommerce for all non-EU brands selling into the EU. For ecommerce leaders, understanding these changes is not just a matter of compliance; it’s a structural challenge that can expose weaknesses in fragmented operating models. For C-suite decision markets, this requires a strategic response, one that reassesses how technology, fulfilment, and marketing combine to power international growth.

Global expansion should be a growth accelerator - not a complexity tax. Yet many DTC brands find themselves managing a tangled web of regional partners, platforms, and providers as they scale internationally. What starts as local flexibility quickly becomes operational drag. This is the hidden cost of a decentralised global strategy and why leading brands are rethinking how they scale.

Once your brand has mastered pricing, language and market fit, the next challenge in global expansion is operational. Successful localisation does not end at checkout; it lives and breathes through fulfilment, logistics, channel strategy and customer experience after purchase. 

For beauty and nutrition brands, where product integrity, delivery speed and consistency define reputation, fulfilment strategy can make or break your international performance. In this second article of THG Ingenuity’s localisation series, we explore how leaders can design fulfilment and channel ecosystems that balance customer experience, cost efficiency and brand control. 

For ambitious beauty and nutrition brands, international expansion is no longer optional; it is essential. However, global growth is not simply about opening more online stores. Success depends on mastering localisation: pricing strategy, language experience, and market fit. 

In this first part of our localisation series, we explore the practical and strategic best practices for building your global ecommerce foundations properly, with a focus on beauty and nutrition.

The path to global growth is now paved with marketplaces, but not all lead to profit. A scattergun approach is a recipe for failure; strategic selection is paramount. This article provides the framework for aligning your brand's unique needs with the right platform capabilities, ensuring your expansion is both powerful and profitable.

During peak trading, the line between record revenue and a damaged reputation is measured in just milliseconds. Flawless technical performance isn't a luxury; it's the foundation of success. This article details THG Ingenuity's proven engineering strategy, from rigorous load testing to real-time security, ensuring our partners conquer their critical moments.

Is your brand truly capitalising on the power of AI? Go beyond the buzzwords and discover five practical, actionable ways AI is already driving significant ecommerce revenue for retail and FMCG leaders. From hyper-personalisation to predictive analytics, learn how to unlock your brand's full potential and secure a competitive edge.

During peak trading, the line between record revenue and a damaged reputation is measured in just milliseconds. Flawless technical performance isn't a luxury; it's the foundation of success. This article details THG Ingenuity's proven engineering strategy, from rigorous load testing to real-time security, ensuring our partners conquer their critical moments. 

With the UK social commerce market set to hit £16 billion by 2028, ignoring platforms like TikTok Shop is no longer an option. It's a proven engine for discovery and conversion, where 68% of users are open to making in-app purchases. Ready to tap into this massive revenue stream?

With the explosive growth of platforms like TikTok Shop, where in-app purchases are redefining the customer journey, many brands are asking a critical question: Is a dedicated website still relevant? This article explores the evolving role of your digital storefront in the age of social commerce, examining how to strategically balance immediate, impulse-driven sales with long-term brand building and customer loyalty. Discover why the answer isn’t about choosing one over the other, but about creating a powerful, integrated digital ecosystem.

In today's competitive market, a complex customer journey loses revenue. Brands that thrive understand that simplification is the key. It’s not just about better service—it's a direct catalyst for profitable growth. Here’s how to simplify the path from click to convert and win loyal customers.