Data strategy & reporting
Our Data Analysts will conduct a full audit of your current data tech stack and reporting capabilities understanding
the ability of the current set up in effective measurement of the right performance metrics.
Our Data Analysts will conduct a full audit of your current data tech stack and reporting capabilities, understanding the ability of the current set up in effective measurement of your performance KPIs.
We work with you to understand the right performance metrics to monitor to drive business success.
KPI setting, measurement and reporting
Identification of gaps in data reporting
360 data audit of current set up and reporting capabilities
Google Tag Manager (GTM) set up for tracking
We provide automated reporting to monitor onsite performance with full integration into your systems.
THG transfer of data into your internal system through three routes:
ERP data – Using a flat file sent via email (no sensitive information)
ERP data – THG uploads to a secure server (SFTP). Client then integrates into SAP
Web analytics data – via Tableau
Consumer data – must be transferred to a secure server
Consumer data – cannot be sent via standard formats
Work collaboratively with THG’s analysts to develop bespoke reports all customised to your needs
Utilise the standard reporting in place for our platform
Raw transfer of data to clients
Bringing together anonymised client data, THG own brand data and third party data, we can build richer audience profiles for your target segments that open up new and more targeted acquisition and engagement opportunities.
These profiles can then be utilised by the THG marketing team to drive performance via testing with new customer segments.
Rich customer profile creation
Secure access to other brands’ data
Compare audience segments between THG brands and Ingenuity brands vs the overall population
Create and configure look-a-like customer models
Improve cross-channel marketing insights and attribution
Expand target audience size
Enhance campaign performance
Market opportunity analysis
Understanding the opportunity landscape for global DTC rollout which markets present the greatest opportunity in terms of category awareness, brand awareness and target customer profiles.
Work on opportunities within the current markets to expand out based on customer behaviour, market analysis and consumer feedback. This includes looking at potential for new product development and continuous improvement on the current website.
Market analysis and projection
Backed by THG global brand data
Consumer trend analysis
Strategic recommendations and market proposition
Competitor analysis and market mapping
A fully integrated A/B testing and optimisation programme delivering results of statistical significance for continuous improvements to your onsite customer experience.
Collaboration with the UX team for opportunities for further A/B tests to continue to improve a customer’s journey on site, using data to prove significance of the improvements.
Website performance analysis
Execution of test plan
Marketing performance analysis
Reporting and recommendations
Continuous optimisation test plan