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Ingenuity is the leading digital commerce solution for brands looking to connect with consumers globally.

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Customer experience

Digital transformation

Blog

Customer Journey Mapping as a Driver for Customer-Centric Success

When striving for customer-centric success, creating a customer journey map is an effective strategy to implement. Known for its benefits like deeper customer understanding, data-driven decisions, and cross-functional collaboration, it’s a visualization tool you can learn more about in this article.

December 14, 2023

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Beauty

Blog

How to Optimize the DTC Beauty Buyer's Journey

From awareness through to purchase and post-purchase delight, every step of the beauty buyer’s journey is an opportunity to create a lasting impression. Learn how to optimize your shopper’s journey in our guide for beauty brands.

October 12, 2023

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Beauty

Blog

#TikTokMadeMeBuyIt: why social commerce is the next big thing for beauty brands

Beauty has already emerged as the leading product category consumers shop for on platforms like Instagram and TikTok. Discover why social commerce is a must for the sector in our latest blog.

July 18, 2023

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Beauty

Blog

Three beauty trends brands should consider for 2023

From the science behind products, to embracing ‘imperfections’, to the continued impact of TikTok – explore three key trends beauty trends should not ignore in 2023.

January 16, 2023

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Webinars

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Webinars

Future of Commerce

Beauty

On Demand

Time for a New Foundation: How Beauty Brands Can Leverage Better Connection to Customers in the Digital Era

Explore how the evolution of ecommerce, personalized content, omnichannel and more are changing the way beauty brands engage with their customers in our expert panel from The Future of Commerce.

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Webinars

Future of Commerce

Case Studies

Beauty

On Demand

The 16-Week Countdown: An Allbeauty Case Study

Explore the partnership between Ingenuity and Allbeauty/Fragrance Direct, with insights over how we plan to further strengthen the digital offering across both brands, in our webinar from The Future of Commerce.

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Webinars

Beauty

Beauty Breakthroughs

Following on from the release of our 2023 Beauty Report, we were joined by The Inkey List, THG Labs and Cult Beauty to discuss the biggest opportunities and trends for DTC beauty brands this year and how to seize them.

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Reports

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Beauty

Reports

The Beauty Report

Discover the landscape beauty brands need to navigate for success in 2023. In our latest report, we explore the trends and opportunities set to define the world of beauty for brands and consumers alike in the year ahead..

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Beauty

Reports

The evolution of the beauty industry

COVID-19 has changed the way beauty consumers shop, pushing brands to update how they interact with customers. Discover the key trends in the beauty industry and what the future holds for the sector.

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Digital transformation

Beauty

Reports

Digital marketing: Five powerful trends beauty brands can’t miss

The pandemic forced beauty brands to adapt their business models in response to changing consumer behavior and expectations, updating the ways in which they interact with customers across digital platforms. Here are our top five digital marketing trends we think beauty brands need to consider.

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Case studies

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Customer experience

Case Studies

Beauty

Ingenuity Commerce X Dermstore

With £1.5M revenue recouped within the first six months of using our fraud detection solution, discover the success skincare brand, Dermstore, have experienced working with Ingenuity Commerce's proprietary fraud detection platform.

63.8%

Fraud check delays reduction

96.6%

Chargeback rate reduction

81.5%

False positive rejection rate reduction

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Case Studies

Beauty

Cult Beauty sees a 30% boost in conversion rates after re-platforming to Ingenuity

Cult Beauty successfully migrated to Ingenuity's ecommerce platform in 2021, which brought about a large number of gains for the British beauty retailer. Read on to learn how Cult Beauty transformed as a business after completing the process of re-platforming.

20%

Growth in average order value

x3

Growth in younger, more affluent audiences

5

Months to re-platform

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Case Studies

Beauty

Perricone MD saves 42% on tech costs by re-platforming to Ingenuity

By re-platforming their digital commerce operation to Ingenuity, beauty brand Perricone MD was not only able to simplify its supply chain, technology and digital services into one complete commerce provider, but also significantly reduce the percentage of net revenue absorbed by tech costs.

13.7%

Original tech cost of net revenue before re-platforming

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Press releases

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Beauty

Press Release

Ingenuity Announces Deal With L’Oréal

Ingenuity announces the signing of a deal with L'Oréal, the world's leading beauty player, to manage the direct-to-consumer (DTC) activities for two of L’Oréal Group's luxury division brands in North America.

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Beauty

Press Release

THG Ingenuity signs £100M+ of partnerships with global beauty brands

THG Ingenuity will work with Elemis, PZ Cussons Beauty, Burt’s Bees, Nuxe, By Terry and Revolution Beauty to accelerate the brands and brand owners’ transition to a direct-to-consumer (DTC) model.

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Infographics

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Infographics

Case Studies

Beauty

Dermstore reduces ecommerce providers from 30 to ONE with Ingenuity

In 2021, US skincare brand Dermstore re-platformed to the Ingenuity solution, embracing the complete commerce offering to simplify its approach to digital commerce and gain efficiencies. See how Dermstore unlocked meaningful business benefits with the Ingenuity platform.

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Infographics

Beauty

How a DTC model can grow your beauty brand

Consumers expect beauty brands to offer consistent and customized communication across multiple channels, and desire more personal interactions. As a result, many beauty brands are moving towards a DTC model to leverage first-party data and create personalized products and experience.

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Infographics

Beauty

Beauty tech trends across the globe

Our latest infographic provides insight into how technologies like virtual reality are changing the beauty industry and highlights the key drivers behind consumer preferences in the sector.

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