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Three beauty trends brands should consider for 2023

From the science behind products, to embracing ‘imperfections’, to the continued impact of TikTok – explore three key trends beauty trends should not ignore in 2023.

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Headshot of woman with red lipstick, and to camera

Discover the landscape beauty brands need to navigate for success in 2023. In our latest report, we explore the trends and opportunities set to define the world of beauty for brands and consumers alike in the year ahead.

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Digitalizing the spa experience: how ESPA implemented a successful omnichannel strategy

Originally oriented towards physical retail, wellbeing and skincare brand ESPA took advantage of the Covid-19 pandemic to pivot to an omnichannel strategy that enabled them to create phygital experiences for their customers. Read all about it in our blog.

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Beauty products on pale pink surface surrounded by silky pink fabric

COVID-19 has changed the way beauty consumers shop, pushing brands to update how they interact with customers. Discover the key trends in the beauty industry and what the future holds for the sector.

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The omnichannel experience in beauty

Offering omnichannel experiences has become a must for beauty brands. At the 2022 Beauty Trends and Innovations Conference, THG Ingenuity’s Shona Deardon explained how an omnichannel strategy is key to driving growth, increasing conversions and enhancing the customer journey.

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Digital marketing: Five powerful trends beauty brands can’t miss

The pandemic forced beauty brands to adapt their business models in response to changing consumer behavior and expectations, updating the ways in which they interact with customers across digital platforms. Here are our top five digital marketing trends we think beauty brands need to consider.

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Three key digital trends for beauty brands

The pandemic forced beauty brands to adapt their business models in response to changing consumer behavior and expectations, updating the ways in which they interact with customers across digital platforms. Here are our top three digital marketing trends we think beauty brands need to consider.

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Panellists on stage at the CEW Beauty Tech Summit

At CEW's first Beauty Tech Summit, THG Ingenuity hosted a panel to discuss the end-to-end beauty consumer journey, covering questions across complexity, internationalization and differentiation in ecommerce. Read the key takeaways from the session here.

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Four Neal's Yard Remedies products on a pink background with cranberries

Award-winning organic skincare and wellness brand, Neal's Yard Remedies turned to THG Ingenuity to understand how a DTC approach could propel their global growth. Discover how this was achieved in this latest case study.

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CBD beauty products on green background

CBD is becoming an increasingly popular ingredient in health and beauty products, foods and beverages across the globe due to increasing flexibility around its legislation and the rise in awareness around its health and wellness benefits. Read our blog to find our more.

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