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Ingenuity is the leading digital commerce solution for brands looking to connect with consumers globally.
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Blog
Customer Journey Mapping as a Driver for Customer-Centric Success
When striving for customer-centric success, creating a customer journey map is an effective strategy to implement. Known for its benefits like deeper customer understanding, data-driven decisions, and cross-functional collaboration, it’s a visualization tool you can learn more about in this article.
December 14, 2023
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Blog
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Blog
How to Optimize the DTC Beauty Buyer's Journey
From awareness through to purchase and post-purchase delight, every step of the beauty buyer’s journey is an opportunity to create a lasting impression. Learn how to optimize your shopper’s journey in our guide for beauty brands.
October 12, 2023
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Blog
#TikTokMadeMeBuyIt: why social commerce is the next big thing for beauty brands
Beauty has already emerged as the leading product category consumers shop for on platforms like Instagram and TikTok. Discover why social commerce is a must for the sector in our latest blog.
July 18, 2023
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Blog
Three beauty trends brands should consider for 2023
From the science behind products, to embracing ‘imperfections’, to the continued impact of TikTok – explore three key trends beauty trends should not ignore in 2023.
January 16, 2023
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Future of Commerce
Beauty
On Demand
Explore how the evolution of ecommerce, personalized content, omnichannel and more are changing the way beauty brands engage with their customers in our expert panel from The Future of Commerce.
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Future of Commerce
Case Studies
Beauty
On Demand
The 16-Week Countdown: An Allbeauty Case Study
Explore the partnership between Ingenuity and Allbeauty/Fragrance Direct, with insights over how we plan to further strengthen the digital offering across both brands, in our webinar from The Future of Commerce.
Watch nowWebinars
Beauty
Following on from the release of our 2023 Beauty Report, we were joined by The Inkey List, THG Labs and Cult Beauty to discuss the biggest opportunities and trends for DTC beauty brands this year and how to seize them.
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Reports
Discover the landscape beauty brands need to navigate for success in 2023. In our latest report, we explore the trends and opportunities set to define the world of beauty for brands and consumers alike in the year ahead..
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Reports
The evolution of the beauty industry
COVID-19 has changed the way beauty consumers shop, pushing brands to update how they interact with customers. Discover the key trends in the beauty industry and what the future holds for the sector.
Read moreDigital transformation
Beauty
Reports
Digital marketing: Five powerful trends beauty brands can’t miss
The pandemic forced beauty brands to adapt their business models in response to changing consumer behavior and expectations, updating the ways in which they interact with customers across digital platforms. Here are our top five digital marketing trends we think beauty brands need to consider.
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Case Studies
Beauty
Ingenuity Commerce X Dermstore
With £1.5M revenue recouped within the first six months of using our fraud detection solution, discover the success skincare brand, Dermstore, have experienced working with Ingenuity Commerce's proprietary fraud detection platform.
63.8%
Fraud check delays reduction
96.6%
Chargeback rate reduction
81.5%
False positive rejection rate reduction
Case Studies
Beauty
Cult Beauty sees a 30% boost in conversion rates after re-platforming to Ingenuity
Cult Beauty successfully migrated to Ingenuity's ecommerce platform in 2021, which brought about a large number of gains for the British beauty retailer. Read on to learn how Cult Beauty transformed as a business after completing the process of re-platforming.
20%
Growth in average order value
x3
Growth in younger, more affluent audiences
5
Months to re-platform
Case Studies
Beauty
Perricone MD saves 42% on tech costs by re-platforming to Ingenuity
By re-platforming their digital commerce operation to Ingenuity, beauty brand Perricone MD was not only able to simplify its supply chain, technology and digital services into one complete commerce provider, but also significantly reduce the percentage of net revenue absorbed by tech costs.
13.7%
Original tech cost of net revenue before re-platforming
Press releases
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Press Release
Ingenuity Announces Deal With L’Oréal
Ingenuity announces the signing of a deal with L'Oréal, the world's leading beauty player, to manage the direct-to-consumer (DTC) activities for two of L’Oréal Group's luxury division brands in North America.
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Press Release
THG Ingenuity signs £100M+ of partnerships with global beauty brands
THG Ingenuity will work with Elemis, PZ Cussons Beauty, Burt’s Bees, Nuxe, By Terry and Revolution Beauty to accelerate the brands and brand owners’ transition to a direct-to-consumer (DTC) model.
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Case Studies
Beauty
Dermstore reduces ecommerce providers from 30 to ONE with Ingenuity
In 2021, US skincare brand Dermstore re-platformed to the Ingenuity solution, embracing the complete commerce offering to simplify its approach to digital commerce and gain efficiencies. See how Dermstore unlocked meaningful business benefits with the Ingenuity platform.
Read moreInfographics
Beauty
How a DTC model can grow your beauty brand
Consumers expect beauty brands to offer consistent and customized communication across multiple channels, and desire more personal interactions. As a result, many beauty brands are moving towards a DTC model to leverage first-party data and create personalized products and experience.
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Beauty
Beauty tech trends across the globe
Our latest infographic provides insight into how technologies like virtual reality are changing the beauty industry and highlights the key drivers behind consumer preferences in the sector.
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