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Digital marketing: Five powerful trends beauty brands can’t miss

The pandemic forced beauty brands to adapt their business models in response to changing consumer behavior and expectations, updating the ways in which they interact with customers across digital platforms. Here are our top five digital marketing trends we think beauty brands need to consider.

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Three key digital trends for beauty brands

The pandemic forced beauty brands to adapt their business models in response to changing consumer behavior and expectations, updating the ways in which they interact with customers across digital platforms. Here are our top three digital marketing trends we think beauty brands need to consider.

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Panellists on stage at the CEW Beauty Tech Summit

At CEW's first Beauty Tech Summit, THG Ingenuity hosted a panel to discuss the end-to-end beauty consumer journey, covering questions across complexity, internationalization and differentiation in ecommerce. Read the key takeaways from the session here.

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Four Neal's Yard Remedies products on a pink background with cranberries

Award-winning organic skincare and wellness brand, Neal's Yard Remedies turned to THG Ingenuity to understand how a DTC approach could propel their global growth. Discover how this was achieved in this latest case study.

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CBD beauty products on green background

CBD is becoming an increasingly popular ingredient in health and beauty products, foods and beverages across the globe due to increasing flexibility around its legislation and the rise in awareness around its health and wellness benefits. Read our blog to find our more.

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Beauty subscription box

Consumers expect beauty brands to offer consistent and customized communication across multiple channels, and desire more personal interactions. As a result, many beauty brands are moving towards a DTC model to leverage first-party data and create personalized products and experience.

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Beauty subscription box on light brown background

Many are setting up or expanding their DTC channels to leverage first-party data and create personalized products and experiences, in order to foster a one-to-one relationship with the customer.

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Men's grooming products on desk

Beauty products are no longer female-exclusive. Male grooming has been growing steadily over the past few years, opening new opportunities for beauty brands. If you are planning to expand into this blossoming segment, learn more about the market in our latest blog.

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Woman taking a selfie on pink background with mock-up buildings

Beauty has already emerged as the leading product category consumers shop for on platforms like Instagram and TikTok. Discover why social commerce is a must for the sector in our latest blog.

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Skincare products on multicoloured background

The COVID-19 pandemic has deeply transformed the global beauty industry over the past two years, leading many beauty brands to adopt new business models and strengthen their digital strategies.

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