Beauty has already emerged as the leading product category consumers shop for on platforms like Instagram and TikTok. Discover why social commerce is a must for the sector in our latest blog.
By re-platforming their digital commerce operation to Ingenuity, beauty brand Perricone MD was not only able to simplify its supply chain, technology and digital services into one complete commerce provider, but also significantly reduce the percentage of net revenue absorbed by tech costs.
Following on from the release of our 2023 Beauty Report, we were joined by The Inkey List, THG Labs and Cult Beauty to discuss the biggest opportunities and trends for DTC beauty brands this year and how to seize them.
From the science behind products, to embracing ‘imperfections’, to the continued impact of TikTok – explore three key trends beauty trends should not ignore in 2023.
Discover the landscape beauty brands need to navigate for success in 2023. In our latest report, we explore the trends and opportunities set to define the world of beauty for brands and consumers alike in the year ahead..
Originally oriented towards physical retail, wellbeing and skincare brand ESPA took advantage of the Covid-19 pandemic to pivot to an omnichannel strategy that enabled them to create phygital experiences for their customers. Read all about it in our blog.
COVID-19 has changed the way beauty consumers shop, pushing brands to update how they interact with customers. Discover the key trends in the beauty industry and what the future holds for the sector.
Offering omnichannel experiences has become a must for beauty brands. At the 2022 Beauty Trends and Innovations Conference, THG Ingenuity’s Shona Deardon explained how an omnichannel strategy is key to driving growth, increasing conversions and enhancing the customer journey.
The pandemic forced beauty brands to adapt their business models in response to changing consumer behavior and expectations, updating the ways in which they interact with customers across digital platforms. Here are our top five digital marketing trends we think beauty brands need to consider.
The pandemic forced beauty brands to adapt their business models in response to changing consumer behavior and expectations, updating the ways in which they interact with customers across digital platforms. Here are our top three digital marketing trends we think beauty brands need to consider.