With a predicted revenue of $982 billion this year, the US houses one of the largest ecommerce markets in the world. But what behaviors and preferences should brands consider when targeting specific demographics in the US? Discover more here.

The cost-of-living crisis is defining much of 2023 so far, but the impact is not just on consumers. As consumers shift spending patterns to seek value-for-money and practical purchases, brands too are feeling the effects. Learn more about these changing buyer habits and how brands can adapt here.

49% of consumers think an influencer’s recommendation is more trustworthy than a brand recommendation. Take this further and learn how to build authenticity and customer trust here.

From the key drivers of Gen Z buyers to the cost of living to the metaverse - hear experts from The Future Laboratory, No7 and THG Ingenuity discuss the consumer trends set to shape the world of direct-to-consumer commerce in 2023 and beyond.

Is influencer marketing here to stay? How can creators drive brand growth through authentic consumer relationships? Hear all this and more in this on-demand panel session from THG Ingenuity.

What tools can support the continuous evolution of consumer shopping habits? Discover how brands can harness tools to create connections with customers in this discussion with Meta.

Offering omnichannel experiences has become a must for beauty brands. At the 2022 Beauty Trends and Innovations Conference, THG Ingenuity’s Shona Deardon explained how an omnichannel strategy is key to driving growth, increasing conversions and enhancing the customer journey.

As ecommerce becomes the shopping channel of choice for a growing number of consumers across the world, the risk of online fraud for businesses has been on the rise. In this post, we discuss the impact of illegitimate chargebacks on businesses and how THG Detect can help.

Having great customer care is vital for a positive shopping experience. But if your buyers need to constantly contact your brand with questions, it can quickly turn into a costly and time-consuming part of your business. Read on to find out how to minimize the need for customer support interactions.

Today, consumers have high expectations when it comes to online shopping, and offering a secure shopping environment, from first click to checkout, is crucial to deliver a positive customer experience. Learn what shoppers expect from ecommerce brands and what you can do to support them.