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How to gain customer trust through influencer marketing

49% of consumers think an influencer’s recommendation is more trustworthy than a brand recommendation. Brands are recognizing the power of influencer marketing and are incorporating it into their digital strategies to reach new audiences and obtain valuable insights around their products.

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Four tips to reduce demand on customer service

Having great customer care is vital for a positive shopping experience. But if your buyers need to constantly contact your brand with questions, it can quickly turn into a costly and time-consuming part of your business. Read on to find out how to minimize the need for customer support interactions.

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Going global with your ecommerce fulfilment strategy: a quick guide

The accelerated growth of ecommerce has opened the doors to reaching international audiences and markets more easily than ever before. Fulfilment is a crucial aspect of any brand’s successful global journey, but it can be a complex issue to sort. Read our guide to get it right.

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Aerial view of three skincare bottles on light pink surface. One bottle presented in marble textured dish.

With £1.5M revenue recouped within the first six months of using THG Detect, discover the success skincare brand, Dermstore, have experienced working with THG Ingenuity's proprietary fraud detection platform.

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Atome logo

THG Ingenuity announces a partnership with Asia's leading buy now pay later provider, Atome.

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Black and white image of a THG branded lorry on the road

With delivery and returns charges emerging as a hot topic of conversation between brands and consumers, we take a look into the expectations and realities of the customer delivery experience from speed of delivery to tracking capabilities and more.

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Blue lights against a blue background

The demand for personalization has spiked in recent years, not just in how brands communicate but in the products they offer. Discover why and how beauty brands can utilize personalization, plus how THG Ingenuity helped drive personalization success for luxury fragrance brand, Creed.

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Photo studio with umbrellas and strong lighting

Livestream shopping is the next big thing in ecommerce, offering brands the ability to demonstrate their products to a live, online, interactive audience. Learn more about it in our new infographic.

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Hand holding mobile phone illuminated by multicoloured lights

As part of our partnership with user-generated content platform for ecommerce StoryStream, we look at the best ways to create a personal connection with your customers through your digital channels.

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Light strips in purple hues

This report examines the impact of the COVID-19 pandemic on consumer needs and business strategies, describing the seven drivers of consumer behaviour that will shape global markets.

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