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Customer Journey Mapping as a Driver for Customer-Centric Success

When striving for customer-centric success, creating a customer journey map is an effective strategy to implement. Known for its benefits like deeper customer understanding, data-driven decisions, and cross-functional collaboration, it’s a visualization tool you can learn more about in this article.

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Customer experience

Blog

How to Optimize Operations for Business Success in 2024

Read on to discover the five key fulfilment challenges businesses are facing in 2024 and how to navigate them.

March 11, 2024

11 mins read

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Customer experience

Blog

Retail

How to Reduce Cart Abandonment

Few things can be more frustrating for online brands than consumers putting products in their digital baskets only to not complete the purchase later on. Read on to discover why shoppers abandon their carts and what to do about it.

February 22, 2024

6 mins read

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Customer experience

Blog

Retail

How to Improve Your Online Retail Customer Experience

An effective retail customer experience strategy drives engagement, repeat sales and customer loyalty. Learn what it is and how to achieve it in our essential guide.

January 24, 2024

6 mins read

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Customer experience

Retail

Top Tips to Improve Customer Delivery Experience

With delivery and returns charges emerging as a hot topic of conversation between brands and consumers, we take a look into the expectations and realities of the delivery experience from speed of delivery to tracking capabilities and more.

January 16, 2024

4 mins read

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Customer experience

Digital transformation

Blog

Customer Journey Mapping as a Driver for Customer-Centric Success

When striving for customer-centric success, creating a customer journey map is an effective strategy to implement. Known for its benefits like deeper customer understanding, data-driven decisions, and cross-functional collaboration, it’s a visualization tool you can learn more about in this article.

December 14, 2023

5 mins read

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Customer experience

Blog

A Post-Black Friday Guide: Six Tactics to Drive Consumer Loyalty and Long-Term Acquisition

For brands, Black Friday and Cyber Week mark one of the biggest sales opportunities in the year. But it is the period after the event that is your chance to drive loyalty, boost retention and win long-term business gains. Download our free guide to your post-Black Friday strategy to learn how.

November 3, 2023

2 mins read

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Customer experience

Blog

Retail

Brand Authenticity: Why It Matters and How to Build It

In a crowded market, ecommerce businesses must do all they can to stand out against the competition – brand authenticity is key to achieving it. Discover why a genuine brand is essential for market differentiation here.

September 26, 2023

5 mins read

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Customer experience

Blog

Four Ecommerce Merchandising Strategies that Drive Retail Growth

Ecommerce merchandising is your online shop window, driving brand loyalty, sales and deeper consumers relationships by presenting the products they want, when they want them. Discover four strategies to enhance yours here.

September 12, 2023

6 mins read

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Customer experience

Digital transformation

Blog

Boosting Customer Engagement: The Power of Email Automation

Email automation has a profound impact on customer engagement. Learn how it drives personalized interactions, saves time and resources, and increases sales and traffic, and discover how you can harness its power in this article.

September 4, 2023

5 mins read

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Customer experience

Blog

Retail

Consumer Behaviors in the US: Key Generational Shopping Trends in 2023

With a predicted revenue of $982 billion, the US houses one of the largest ecommerce markets in the world. But what behaviors and preferences should brands consider when targeting specific demographics in the US? Discover more here.

February 24, 2023

5 mins read

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Customer experience

Blog

Retail

How Brands Can Adapt to the Cost-of-Living Crisis

The cost-of-living crisis is defining much of 2023 so far, but the impact is not just on consumers. As consumers shift spending patterns to seek value-for-money and practical purchases, brands too are feeling the effects. Learn more about these changing buyer habits and how brands can adapt here.

February 13, 2023

5 mins read

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Customer experience

Blog

How to Gain Customer Trust Through Influencer Marketing

49% of consumers think an influencer’s recommendation is more trustworthy than a brand recommendation. Take this further and learn how to build authenticity and customer trust here.

February 6, 2023

5 mins read

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