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Webinar: Consumer trends impacting DTC today

From the key drivers of Gen Z buyers to the cost of living to the metaverse - hear experts from The Future Laboratory, No7 and THG Ingenuity discuss the consumer trends set to shape the world of direct-to-consumer commerce in 2023 and beyond.

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Driving loyalty through social creators

Is influencer marketing here to stay? How can creators drive brand growth through authentic consumer relationships? Hear all this and more in this on-demand panel session from THG Ingenuity.

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Discovery meets commerce

What tools can support the continuous evolution of consumer shopping habits? Discover how brands can harness tools to create connections with customers in this discussion with Meta.

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The omnichannel experience in beauty

Offering omnichannel experiences has become a must for beauty brands. At the 2022 Beauty Trends and Innovations Conference, THG Ingenuity’s Shona Deardon explained how an omnichannel strategy is key to driving growth, increasing conversions and enhancing the customer journey.

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How to gain customer trust through influencer marketing

49% of consumers think an influencer’s recommendation is more trustworthy than a brand recommendation. Brands are recognizing the power of influencer marketing and are incorporating it into their digital strategies to reach new audiences and obtain valuable insights around their products.

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Swirls of blue light against black background

As ecommerce becomes the shopping channel of choice for a growing number of consumers across the world, the risk of online fraud for businesses has been on the rise. In this post, we discuss the impact of illegitimate chargebacks on businesses and how THG Detect can help.

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Four tips to reduce demand on customer service

Having great customer care is vital for a positive shopping experience. But if your buyers need to constantly contact your brand with questions, it can quickly turn into a costly and time-consuming part of your business. Read on to find out how to minimize the need for customer support interactions.

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Going global with your ecommerce fulfilment strategy: a quick guide

The accelerated growth of ecommerce has opened the doors to reaching international audiences and markets more easily than ever before. Fulfilment is a crucial aspect of any brand’s successful global journey, but it can be a complex issue to sort. Read our guide to get it right.

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Two mobile phones on black background showing the LOOKFANTASTIC website

Today, consumers have high expectations when it comes to online shopping, and offering a secure shopping environment, from first click to checkout, is crucial to deliver a positive customer experience. Learn what shoppers expect from ecommerce brands and what you can do to support them.

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Aerial view of three skincare bottles on light pink surface. One bottle presented in marble textured dish.

With £1.5M revenue recouped within the first six months of using THG Detect, discover the success skincare brand, Dermstore, have experienced working with THG Ingenuity's proprietary fraud detection platform.

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