The cost-of-living crisis is defining much of 2023 so far, but the impact is not just on consumers. As consumers shift spending patterns to seek value-for-money and practical purchases, brands too are feeling the effects. Learn more about these changing buyer habits and how brands can adapt here.
In a crowded market, ecommerce businesses must do all they can to stand out against the competition – brand authenticity is key to achieving it. Discover why a genuine brand is essential for market differentiation here.
Ecommerce merchandising is your online shop window, driving brand loyalty, sales and deeper consumers relationships by presenting the products they want, when they want them. Discover four strategies to enhance yours here.
Email automation has a profound impact on customer engagement. Learn how it drives personalized interactions, saves time and resources, and increases sales and traffic, and discover how you can harness its power in this article.
With a predicted revenue of $982 billion, the US houses one of the largest ecommerce markets in the world. But what behaviors and preferences should brands consider when targeting specific demographics in the US? Discover more here.
The cost-of-living crisis is defining much of 2023 so far, but the impact is not just on consumers. As consumers shift spending patterns to seek value-for-money and practical purchases, brands too are feeling the effects. Learn more about these changing buyer habits and how brands can adapt here.
49% of consumers think an influencer’s recommendation is more trustworthy than a brand recommendation. Take this further and learn how to build authenticity and customer trust here.
From the key drivers of Gen Z buyers to the cost of living to the metaverse - hear experts from The Future Laboratory, No7 and THG Ingenuity discuss the consumer trends set to shape the world of direct-to-consumer commerce in 2023 and beyond.
Is influencer marketing here to stay? How can creators drive brand growth through authentic consumer relationships? Hear all this and more in this on-demand panel session from THG Ingenuity.
What tools can support the continuous evolution of consumer shopping habits? Discover how brands can harness tools to create connections with customers in this discussion with Meta.