As more consumers pivot to online shopping, FMCG brands are increasingly exploring a shift to a DTC model. Discover the key challenges they face in our new blog post.
The UK subscription box market is expected to reach £1.8 billion by 2025, up 34.7% from 2020. As consumers increasingly seek value, quality, variety and convenience, more brands from the FMCG sector are giving the subscription model a go. Discover more about their experiences in our article.
In the FMCG industry, compliance is key. But in a changing regulatory landscape, how can FMCG brands stay ahead? Learn how to achieve global regulatory compliance in our guide.
Navigating scaling your FMCG business internationally can be challenging. Learn how adapting your product or service to local markets can help your brand find success on the international stage in this article.
Vital Proteins, a wellness brand, experienced a remarkable 1,026% boost in sales after partnering with Ingenuity to leverage their appearance on ITV's This Morning. Discover the details behind this success in our latest infographic.
Cost efficiency, control over data, and improved supply chain management are just a few of the benefits of scaling first-party data as an FMCG brand. Learn how to drive FMCG success by leveraging your DTC channel in this article.
Direct-to-consumer (DTC) is pivotal for new product development (NPD), offering vital insights, first-party data, and agility for your FMCG brand. Find out how expanding your DTC presence can help your FMCG business innovate better.
Boosting average order value in FMCG is essential. Strategies like cross-selling, bundling, and personalized recommendations can help the bottom line of your business. Learn what strategies will help you excel in the industry.
Food supplement and wellness brand Bimuno partnered with THG Ingenuity to increase its direct-to-consumer (DTC) presence. Learn how the company doubled its subscription rates with Ingenuity within five months of launching on the THG Ingenuity platform in our infographic.
The pet wellness industry offers growth and challenges. To succeed in this dynamic space, brands must innovate, comply with regulations, and build consumer trust. Find out more in this article.