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Ingenuity is the leading digital commerce solution for brands looking to connect with consumers globally.

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FMCG

Blog

How To Ring in the Profits with These Seven Christmas Marketing Tactics

Turn seasonal shoppers into loyal customers with these tried-and-tested Christmas marketing tactics. From festive branding to exclusive holiday promotions and personalized touches, start implementing them to boost your sales for lasting impact and win over your customers.

November 23, 2023

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Beauty

Blog

How to Optimize the DTC Beauty Buyer's Journey

From awareness through to purchase and post-purchase delight, every step of the beauty buyer’s journey is an opportunity to create a lasting impression. Learn how to optimize your shopper’s journey in our guide for beauty brands.

October 12, 2023

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Beauty

Blog

Three beauty trends brands should consider for 2023

From the science behind products, to embracing ‘imperfections’, to the continued impact of TikTok – explore three key trends beauty trends should not ignore in 2023.

January 16, 2023

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Digital transformation

Beauty

Digitalizing the spa experience: how ESPA implemented a successful omnichannel strategy

Originally oriented towards physical retail, wellbeing and skincare brand ESPA took advantage of the Covid-19 pandemic to pivot to an omnichannel strategy that enabled them to create phygital experiences for their customers. Read all about it in our blog.

November 18, 2022

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Webinars

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Webinars

Future of Commerce

Case Studies

Beauty

On Demand

The 16-Week Countdown: An Allbeauty Case Study

Explore the partnership between Ingenuity and Allbeauty/Fragrance Direct, with insights over how we plan to further strengthen the digital offering across both brands, in our webinar from The Future of Commerce.

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Webinars

Beauty

Beauty Breakthroughs for 2023

Following on from the release of our 2023 Beauty Report, we were joined by The Inkey List, THG Labs and Cult Beauty to discuss the biggest opportunities and trends for DTC beauty brands this year and how to seize them.

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Webinars

Beauty

Internationalisation

Accelerating international growth: a conversation with Neal's Yard Remedies

Sherif Camel-Toueg, VP Ecommerce at THG Ingenuity, and Stephen Tobitt, co-CEO at Neal's Yard Remedies, discuss how THG Ingenuity have supported the beauty brand’s ecommerce and globalisation journey.

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Reports

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Beauty

Reports

The Beauty Report

Discover the landscape beauty brands need to navigate for success in 2023. In our latest report, we explore the trends and opportunities set to define the world of beauty for brands and consumers alike in the year ahead..

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Beauty

Reports

The evolution of the beauty industry

COVID-19 has changed the way beauty consumers shop, pushing brands to update how they interact with customers. Discover the key trends in the beauty industry and what the future holds for the sector.

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Digital transformation

Beauty

Reports

Digital marketing: Five powerful trends beauty brands can’t miss

The pandemic forced beauty brands to adapt their business models in response to changing consumer behavior and expectations, updating the ways in which they interact with customers across digital platforms. Here are our top five digital marketing trends we think beauty brands need to consider.

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Case studies

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Customer experience

Case Studies

Beauty

THG Detect X Dermstore

With £1.5M revenue recouped within the first six months of using THG Detect, discover the success skincare brand, Dermstore, have experienced working with THG Ingenuity's proprietary fraud detection platform.

63.8%

Fraud check delays reduction

96.6%

Chargeback rate reduction

81.5%

False positive rejection rate reduction

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Press releases

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Beauty

Press Release

Ingenuity Announces Deal With L’Oréal

Ingenuity announces the signing of a deal with L'Oréal, the world's leading beauty player, to manage the direct-to-consumer (DTC) activities for two of L’Oréal Group's luxury division brands in North America.

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Beauty

Press Release

THG Ingenuity signs £100M+ of partnerships with global beauty brands

THG Ingenuity will work with Elemis, PZ Cussons Beauty, Burt’s Bees, Nuxe, By Terry and Revolution Beauty to accelerate the brands and brand owners’ transition to a direct-to-consumer (DTC) model.

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Infographics

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Infographics

Case Studies

Beauty

Cult Beauty sees a 30% boost in conversion rates after re-platforming to Ingenuity

Cult Beauty successfully migrated to Ingenuity's ecommerce platform in 2021, which brought about a large number of gains for the British beauty retailer. Read on to learn how Cult Beauty transformed as a business after completing the process of re-platforming.

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Infographics

Case Studies

Beauty

Dermstore reduces ecommerce providers from 30 to ONE with Ingenuity

In 2021, US skincare brand Dermstore re-platformed to the Ingenuity solution, embracing the complete commerce offering to simplify its approach to digital commerce and gain efficiencies. See how Dermstore unlocked meaningful business benefits with the Ingenuity platform.

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Infographics

Case Studies

Beauty

Perricone MD saves 42% on tech costs by re-platforming to Ingenuity

By re-platforming their digital commerce operation to Ingenuity, beauty brand Perricone MD was not only able to simplify its supply chain, technology and digital services into one complete commerce provider, but also significantly reduce the percentage of net revenue absorbed by tech costs.

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