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Ingenuity is the leading digital commerce solution for brands looking to connect with consumers globally.
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Customer experience
Blog
Internationalisation
In-house vs. 3PL Ecommerce Fulfilment: Deciphering the Logistics Puzzle
As businesses grow, the need to scale operations efficiently means that a strategic decision must be made: will operations be run in-house or by a third-party logistics (3PL) provider?
March 28, 2024
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Beauty
Blog
How to Optimize the DTC Beauty Buyer's Journey
From awareness through to purchase and post-purchase delight, every step of the beauty buyer’s journey is an opportunity to create a lasting impression. Learn how to optimize your shopper’s journey in our guide for beauty brands.
October 12, 2023
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Beauty
Blog
#TikTokMadeMeBuyIt: why social commerce is the next big thing for beauty brands
Beauty has already emerged as the leading product category consumers shop for on platforms like Instagram and TikTok. Discover why social commerce is a must for the sector in our latest blog.
July 18, 2023
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Beauty
Blog
Three beauty trends brands should consider for 2023
From the science behind products, to embracing ‘imperfections’, to the continued impact of TikTok – explore three key trends beauty trends should not ignore in 2023.
January 16, 2023
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Webinars
Future of Commerce
Beauty
On Demand
Explore how the evolution of ecommerce, personalized content, omnichannel and more are changing the way beauty brands engage with their customers in our expert panel from The Future of Commerce.
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Webinars
Future of Commerce
Case Studies
Beauty
On Demand
The 16-Week Countdown: An Allbeauty Case Study
Explore the partnership between Ingenuity and Allbeauty/Fragrance Direct, with insights over how we plan to further strengthen the digital offering across both brands, in our webinar from The Future of Commerce.
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Webinars
Beauty
Following on from the release of our 2023 Beauty Report, we were joined by The Inkey List, THG Labs and Cult Beauty to discuss the biggest opportunities and trends for DTC beauty brands this year and how to seize them.
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Beauty
Reports
Discover the landscape beauty brands need to navigate for success in 2023. In our latest report, we explore the trends and opportunities set to define the world of beauty for brands and consumers alike in the year ahead..
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Beauty
Reports
The evolution of the beauty industry
COVID-19 has changed the way beauty consumers shop, pushing brands to update how they interact with customers. Discover the key trends in the beauty industry and what the future holds for the sector.
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Digital transformation
Beauty
Reports
Digital marketing: Five powerful trends beauty brands can’t miss
The pandemic forced beauty brands to adapt their business models in response to changing consumer behavior and expectations, updating the ways in which they interact with customers across digital platforms. Here are our top five digital marketing trends we think beauty brands need to consider.
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Digital transformation
Beauty
Internationalisation
THG Ingenuity drives growth for No.7 in the US and the UK
No.7 boomed online with THG Ingenuity’s help. Brand awareness in the US and marketing channel optimization in both markets led to higher engagement, loyalty program success, and overall revenue growth. Read the full case study for their digital success story.
+36%
AOV
+45%
CVR
+15%
Order volumes
Case Studies
Beauty
Internationalisation
Delivering international DTC expansion: THG Ingenuity X ELEMIS
ELEMIS partnered with THG Ingenuity in 2020 to expand its DTC operations to new markets, launching 16 new sites across Europe and APAC in just 10 months. Find out how the skincare brand did it in our case study.
50,000
New customer records
16
New European/APAC sites
Customer experience
Case Studies
Beauty
With £1.5M revenue recouped within the first six months of using our fraud detection solution, discover the success skincare brand, Dermstore, have experienced working with THG Ingenuity's proprietary fraud detection platform.
63.8%
Fraud check delays reduction
96.6%
Chargeback rate reduction
81.5%
False positive rejection rate reduction
Press releases
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Beauty
Press Release
Ingenuity Announces Deal With L’Oréal
Ingenuity announces the signing of a deal with L'Oréal, the world's leading beauty player, to manage the direct-to-consumer (DTC) activities for two of L’Oréal Group's luxury division brands in North America.
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Beauty
Press Release
THG Ingenuity signs £100M+ of partnerships with global beauty brands
THG Ingenuity will work with Elemis, PZ Cussons Beauty, Burt’s Bees, Nuxe, By Terry and Revolution Beauty to accelerate the brands and brand owners’ transition to a direct-to-consumer (DTC) model.
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Infographics
Beauty
TikTok Shop: Your Gateway to Social Commerce Success
This infographic explores how you can reach new audiences, drive conversions, and build a community on one of the world's most engaging platforms - TikTok - through TikTok Shop.
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Infographics
Case Studies
Beauty
Dermstore reduces ecommerce providers from 30 to ONE with Ingenuity
In 2021, US skincare brand Dermstore re-platformed to the Ingenuity solution, embracing the complete commerce offering to simplify its approach to digital commerce and gain efficiencies. See how Dermstore unlocked meaningful business benefits with the Ingenuity platform.
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Infographics
Beauty
How a DTC model can grow your beauty brand
Consumers expect beauty brands to offer consistent and customized communication across multiple channels, and desire more personal interactions. As a result, many beauty brands are moving towards a DTC model to leverage first-party data and create personalized products and experience.
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