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Ingenuity is the leading digital commerce solution for brands looking to connect with consumers globally.

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Customer experience

Blog

Internationalisation

In-house vs. 3PL Ecommerce Fulfilment: Deciphering the Logistics Puzzle

As businesses grow, the need to scale operations efficiently means that a strategic decision must be made: will operations be run in-house or by a third-party logistics (3PL) provider?

March 28, 2024

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Industry

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Blog

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FMCG

Blog

How To Ring in the Profits with These Seven Christmas Marketing Tactics

Turn seasonal shoppers into loyal customers with these tried-and-tested Christmas marketing tactics. From festive branding to exclusive holiday promotions and personalized touches, start implementing them to boost your sales for lasting impact and win over your customers.

November 23, 2023

FMCG

Blog

How FMCG Brands Can Deliver a Positive Customer Experience Through a Direct-To-Consumer Model

As more consumers pivot to online shopping, FMCG brands are increasingly exploring a shift to a DTC model. Discover the key challenges they face in our new blog post.

November 15, 2023

FMCG

Blog

The Rise of the Subscription Model in the FMCG Industry

The UK subscription box market is expected to reach £1.8 billion by 2025, up 34.7% from 2020. As consumers increasingly seek value, quality, variety and convenience, more brands from the FMCG sector are giving the subscription model a go. Discover more about their experiences in our article.

November 14, 2023

Webinars

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Webinars

Digital transformation

FMCG

The Profitable Paradox: How DTC Delivers Tangible Gains and Intangible Value for FMCG Brands

Boost your FMCG brand performance with this webinar, revealing why DTC is essential, how it goes beyond sales (think stronger loyalty and data), and features Coca-Cola's DTC experience. Learn how to implement DTC with expert guidance and actionable tips in this webinar.

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Reports

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FMCG

Reports

Five ways FMCG brands can win at omnichannel

Now more than ever, shopping journeys span across multiple online and offline channels. Read our report to discover our five key recommendations to help FMCG brands launch and develop successful omnichannel strategies.

FMCG

Reports

Direct-to-consumer: The benefits for the FMCG sector

FMCG companies are rethinking how they interact with consumers in an evolving digital environment that puts direct to-consumer channels in the spotlight.

Case studies

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Digital transformation

Case Studies

FMCG

Klean Athlete's Explosive DTC Growth with THG Ingenuity

Personalized bundles, frictionless journey and targeted campaigns fueled Klean Athlete's explosive DTC success. Partnering for global reach, they reduced costs and expanded across Europe. Learn their winning formula in this case study.

+83%

Revenue

+71%

Transactions

-71%

Costs

Case Studies

FMCG

Vital Proteins – A Day Bigger Than Black Friday

THG Ingenuity helped wellness brand Vital Proteins amplify the positive effect of being featured on ITV's This Morning, with sales increasing 1,026% compared to the previous day. Learn how we did it in our latest case study.

+494%

New daily users on site

+1624%

Sales vs daily average

+1122%

# transactions vs previous day

Case Studies

FMCG

Bimuno doubles subscription rates with THG Ingenuity

Food supplement and wellness brand Bimuno partnered with THG Ingenuity to increase their direct-to-consumer (DTC) presence. Learn how they grew their revenue by 81% over three months in our new case study.

81%

Revenue increase over 3 months

<10%

Subscription churn rate

33%

Conversion rate

Infographics

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Infographics

FMCG

Internationalisation

Myprotein’s £1M to £125M Journey with Localized NPD

This infographic explores how Myprotein, a British sports nutrition brand, conquered the Japanese market in just six years and became the #1 foreign brand in the category. Learn their secrets to cultural adaptation and international success here.

Infographics

FMCG

Key considerations for DTC success for FMCG brands

FMCG brands embracing direct-to-consumer (DTC) face distinctive challenges and opportunities. Learn how to achieve digital success through prioritizing technology, operations, and marketing to navigate this shift effectively in this infographic.

Infographics

FMCG

Five ways FMCG brands can win at omnichannel

Learn five key strategies your FMCG brand needs to adopt to excel in the omnichannel landscape. Check the infographic below for insights on appealing to convenience- and personalization-focused consumers.