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FMCG
Blog
How To Ring in the Profits with These Seven Christmas Marketing Tactics
Turn seasonal shoppers into loyal customers with these tried-and-tested Christmas marketing tactics. From festive branding to exclusive holiday promotions and personalized touches, start implementing them to boost your sales for lasting impact and win over your customers.
November 23, 2023
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Blog
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Blog
How To Ring in the Profits with These Seven Christmas Marketing Tactics
Turn seasonal shoppers into loyal customers with these tried-and-tested Christmas marketing tactics. From festive branding to exclusive holiday promotions and personalized touches, start implementing them to boost your sales for lasting impact and win over your customers.
November 23, 2023
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FMCG
Blog
How FMCG Brands Can Deliver a Positive Customer Experience Through a Direct-To-Consumer Model
As more consumers pivot to online shopping, FMCG brands are increasingly exploring a shift to a DTC model. Discover the key challenges they face in our new blog post.
November 15, 2023
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FMCG
Blog
The Rise of the Subscription Model in the FMCG Industry
The UK subscription box market is expected to reach £1.8 billion by 2025, up 34.7% from 2020. As consumers increasingly seek value, quality, variety and convenience, more brands from the FMCG sector are giving the subscription model a go. Discover more about their experiences in our article.
November 14, 2023
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FMCG
Reports
Five ways FMCG brands can win at omnichannel
Now more than ever, shopping journeys span across multiple online and offline channels. Read our report to discover our five key recommendations to help FMCG brands launch and develop successful omnichannel strategies.
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FMCG
Reports
Direct-to-consumer: The benefits for the FMCG sector
FMCG companies are rethinking how they interact with consumers in an evolving digital environment that puts direct to-consumer channels in the spotlight.
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Case Studies
FMCG
Vital Proteins – a day bigger than Black Friday
THG Ingenuity helped wellness brand Vital Proteins amplify the positive effect of being featured on ITV's This Morning, with sales increasing 1,026% compared to the previous day. Learn how we did it in our latest case study.
+494%
New daily users on site
+1624%
Sales vs daily average
+1122%
# transactions vs previous day
Case Studies
FMCG
Bimuno doubles subscription rates with THG Ingenuity
Food supplement and wellness brand Bimuno partnered with THG Ingenuity to increase their direct-to-consumer (DTC) presence. Learn how they grew their revenue by 81% over three months in our new case study.
81%
Revenue increase over 3 months
<10%
Subscription churn rate
33%
Conversion rate
Infographics
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Infographics
Case Studies
FMCG
Bigger than Black Friday: How Vital Proteins experienced record sales with Ingenuity’s support
Vital Proteins, a wellness brand, experienced a remarkable 1,026% boost in sales after partnering with Ingenuity to leverage their appearance on ITV's This Morning. Discover the details behind this success in our latest infographic.
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Infographics
FMCG
How Bimuno doubled its subscription rates with Ingenuity
Food supplement and wellness brand Bimuno partnered with THG Ingenuity to increase its direct-to-consumer (DTC) presence. Learn how the company doubled its subscription rates with Ingenuity within five months of launching on the THG Ingenuity platform in our infographic.
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Infographics
FMCG
Key opportunities for FMCG brands
More and more FMCG brands are moving towards a DTC model as this gives them the flexibility and agility to build a seamless, connected and personalized customer experience.
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