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Ingenuity is the leading digital commerce solution for brands looking to connect with consumers globally.

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FMCG

Blog

How To Ring in the Profits with These Seven Christmas Marketing Tactics

Turn seasonal shoppers into loyal customers with these tried-and-tested Christmas marketing tactics. From festive branding to exclusive holiday promotions and personalized touches, start implementing them to boost your sales for lasting impact and win over your customers.

November 23, 2023

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FMCG

Blog

How To Ring in the Profits with These Seven Christmas Marketing Tactics

Turn seasonal shoppers into loyal customers with these tried-and-tested Christmas marketing tactics. From festive branding to exclusive holiday promotions and personalized touches, start implementing them to boost your sales for lasting impact and win over your customers.

November 23, 2023

Read more

FMCG

Blog

How FMCG Brands Can Deliver a Positive Customer Experience Through a Direct-To-Consumer Model

As more consumers pivot to online shopping, FMCG brands are increasingly exploring a shift to a DTC model. Discover the key challenges they face in our new blog post.

November 15, 2023

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FMCG

Blog

The Rise of the Subscription Model in the FMCG Industry

The UK subscription box market is expected to reach £1.8 billion by 2025, up 34.7% from 2020. As consumers increasingly seek value, quality, variety and convenience, more brands from the FMCG sector are giving the subscription model a go. Discover more about their experiences in our article.

November 14, 2023

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Reports

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FMCG

Reports

Five ways FMCG brands can win at omnichannel

Now more than ever, shopping journeys span across multiple online and offline channels. Read our report to discover our five key recommendations to help FMCG brands launch and develop successful omnichannel strategies.

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FMCG

Reports

Direct-to-consumer: The benefits for the FMCG sector

FMCG companies are rethinking how they interact with consumers in an evolving digital environment that puts direct to-consumer channels in the spotlight.

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Case studies

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Case Studies

FMCG

Vital Proteins – a day bigger than Black Friday

THG Ingenuity helped wellness brand Vital Proteins amplify the positive effect of being featured on ITV's This Morning, with sales increasing 1,026% compared to the previous day. Learn how we did it in our latest case study.

+494%

New daily users on site

+1624%

Sales vs daily average

+1122%

# transactions vs previous day

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Case Studies

FMCG

Bimuno doubles subscription rates with THG Ingenuity

Food supplement and wellness brand Bimuno partnered with THG Ingenuity to increase their direct-to-consumer (DTC) presence. Learn how they grew their revenue by 81% over three months in our new case study.

81%

Revenue increase over 3 months

<10%

Subscription churn rate

33%

Conversion rate

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Infographics

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Infographics

Case Studies

FMCG

Bigger than Black Friday: How Vital Proteins experienced record sales with Ingenuity’s support

Vital Proteins, a wellness brand, experienced a remarkable 1,026% boost in sales after partnering with Ingenuity to leverage their appearance on ITV's This Morning. Discover the details behind this success in our latest infographic.

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Infographics

FMCG

How Bimuno doubled its subscription rates with Ingenuity

Food supplement and wellness brand Bimuno partnered with THG Ingenuity to increase its direct-to-consumer (DTC) presence. Learn how the company doubled its subscription rates with Ingenuity within five months of launching on the THG Ingenuity platform in our infographic.

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Infographics

FMCG

Key opportunities for FMCG brands

More and more FMCG brands are moving towards a DTC model as this gives them the flexibility and agility to build a seamless, connected and personalized customer experience.

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