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Creative & brand content

THG Studios is the strategy, brand, creative design and content division of THG Ingenuity. We've been creating digital first strategies and effective content to elevate the position of our own brands across digital channels and our own ecommerce sites for 17 years.

Our innovative studios with global locations, can deliver the volume and quality of content required by brands to win in today’s rapidly evolving, digital world.

Creative & brand content
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Digital solutions for digital brands

THG Studios works with established brands who require integrated, ecommerce centric, brand building services across digital channels and media. THG Studios ensures that our solutions exceed your customer's expectations and deliver tangible results. Our knowledge and expertise enables us to create content that converts audiences to consumers, maintains brand equity and enhances the customer experience across all touchpoints. 

Creative services

Across every aspect of our creative services, we work with you to develop your brand, offering strategic and practical solutions to deliver growth through a pragmatic approach to user behaviour. 

Whether you’re looking for brand development to take a new product to market, a strategy that is digital by design, or creative content to capture and convert your target audience - we have the specialists and expertise within our studios to ensure your content captures and converts the people you most want to reach. 

Our Studios services include:

Brand development

We have refined a unique range of insight-led solutions to develop brands that transcend channel, platform, or market. Whether you’re looking for full brand development ahead of launch, a brand refresh to ensure you enhance or solidify your position in market, or to take your a new product or service to market fast, we can deliver against your goals.

Digital Proposition Development

We partner with brands to develop Direct-to-Consumer (DTC) strategies that build upon your existing proposition and create cut through in a crowded online space. Our bespoke approach utilises THG Ingenuity's broad internal network of capabilities, delivering both brand and customer value complimented by Trading and Marketing expertise. Our approach combines industry insights, proprietary data, user-research and product innovation with unrivalled creative and production capabilities. As our approach is global - we are also able to define highly robust global, to local DTC strategies.

Digital Proposition Development
  • Campaign creation & activation

    We offer a wide variety of strategic approaches to campaign development. We ensure your brand will connect with yourtarget audiences and deliver against all communication goals. Our talented and experienced creatives are specialists in developing launch, seasonal, social and tactical campaigns across all digital platforms.  

An ICONic creative space

At our Manchester campus sits our bespoke creative studio, ICON. Built to empower limitless creativity of THG brands and Ingenuity clients alike and driven by industry-leading creative talent to produce iconic content of the highest quality.

  • 160,000 sq ft creative studio and office space

  • 20 custom built video and photography studios

  • 400+ leading creative minds

Creative content

We believe in the power of data, backed with relevant, mindful, engaging and intelligent content that doesn’t just sell products, but content that creates meaningful connections between your brand and your target audience. That’s why everything we do is driven by real insight, strategic thinking and creative excellence, optimised for the highest return for your business.

We can also help you achieve your content and creative ambitions on a global scale. Our in-house localisation offering, THG Fluently, combines linguistic expertise with creativity to localise, transcreate and even create original content in-language to ensure your content resonated with global audiences on a local level.

Discover THG Fluently


We capture consumer attention with powerful imagery ensuring each shoot delivers:

    • High production value

    • Developing an ownable look and feel for each brand

    • Imagery that resonates across multiple platforms 

    • Using still-life and models

    • Creating relevant, trend-driven imagery

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